One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.
The Marketing Enablement Platform Engineer designs, configures, develops, and supports the marketing technology capabilities that power consumer marketing at Princess Cruises. Reporting to the Marketing Enablement leader, this individual contributor builds and maintains solutions across Adobe Experience Platform (AEP), Real-Time CDP (RTCDP), Adobe Journey Optimizer (AJO), and Adobe Campaign, together with connected data, integration, and activation services.
The role develops XDM schemas, identity and audience configurations, customer journeys, campaign workflows, APIs, and batch/streaming data integrations. It monitors platform health, troubleshoots data and activation issues, supports production releases, and applies governance, privacy, and engineering standards so cruise and casino marketing teams can deliver reliable, measurable personalization on a scale.
Here’s a summary of what Princess is looking for in a Marketing Enablement Platform Engineer. Is this you?
Responsibilities:
Adobe Platform Engineering:
Configure and maintain AEP schemas, datasets, identities, merge policies, profiles, audiences, sources, and destinations.
Build AJO journeys, events, decisioning logic, actions, suppressions, and cross-channel activation workflows.
Develop and maintain Adobe Campaign workflows and scheduled lifecycle campaigns.
Support environments, configuration changes, releases, platform upgrades, and approved proofs of concept.
Data Integration & Engineering:
Build and support integrations between Adobe platforms and web, app, CRM, reservations, casino, contact-center, and cloud data platforms.
Develop REST API, SDK, streaming, batch, and ETL/ELT solutions.
Use SQL and Python, Java, or JavaScript for transformation, validation, automation, and troubleshooting.
Implement data-quality checks, reconciliation, logging, and alerting.
Journey, Campaign & Personalization Delivery:
Translate campaign and customer-experience requirements into technical designs and working configurations.
Build audiences, journeys, campaign logic, templates, personalization rules, and activation destinations.
Support testing, experimentation, quality assurance, and deployment.
Diagnose qualification, identity, decisioning, deliverability, and channel-execution issues.
Platform Operations & Reliability:
Monitor ingestion, identity processing, audience qualification, journey execution, and destination performance.
Triage incidents, perform root-cause analysis, and work with Adobe or integration partners to resolve defects.
Maintain configuration documentation, data mappings, deployment records, runbooks, and recovery procedures.
Participate in code/configuration reviews, version control, CI/CD practices, and Agile delivery ceremonies.
Governance, Optimization & AI Enablement:
Implement approved standards for naming, access, consent, retention, privacy, and data minimization.
Identify opportunities to improve performance, reduce manual work, and simplify platform configuration.
Use approved AI-assisted development tools and Adobe AI capabilities to improve engineering productivity, testing, personalization, and experimentation.
Develop and test AI-enabled or decisioning proofs of concept under platform architecture and product direction.
Knowledge & Skills:
Scope: The Marketing Enablement Platform Engineer is a hands-on individual contributor responsible for building and operating customer-data, journey-orchestration, campaign, and integration capabilities within the Consumer Marketing technology stack. Architecture standards, roadmap authority, vendor strategy, and budget ownership remain with Marketing Enablement leadership.
Problem…