Integrated Marketing Communications Manager
Position Summary
We are seeking a strategic and senior-level Integrated Marketing Communications Manager to lead the development and execution of multi-channel marketing campaigns. This role is responsible for building cohesive, end-to-end campaigns across print, digital, social, and event channels within the healthcare or medical device space. The ideal candidate combines strategic thinking with strong execution skills to ensure consistent messaging, maximize engagement, and drive measurable business impact.
Key Responsibilities:
Content Strategy & Execution
Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
Build omni-channel campaign strategies spanning digital, social, print, and event marketing
Ensure consistent messaging and brand alignment across all channels and touchpoints
Manage campaign timelines, deliverables, and cross-functional coordination
Print & Digital Marketing
Oversee development of print materials including brochures, sales collateral, and tradeshow assets
Lead digital execution including email campaigns, landing pages, and online and print promotions
Partner with creative teams to produce high-quality assets across formats
Social & Content Integration
Align social media strategy with broader campaign initiatives
Ensure content is effectively repurposed across channels to maximize reach and engagement
Cross-Functional Collaboration
Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities
Work closely with external vendors and agencies as needed
Brand & Experience Management
Ensure consistent brand presence and messaging across all events
Reporting & KPI Management
Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations
Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness
Measure ROI of marketing initiatives to inform future marketing communications decisions
Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact
Additional Duties
Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative, KOM – sales meeting event planning
Qualifications
Required:
Bachelor’s degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)
5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles
Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.)
Strong marketing foundation with experience in brand strategy, content development, and campaign performance optimization
Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns
Prior experience in the medical device, healthcare, or life sciences industry strongly preferred
Preferred:
Experience with marketing automation and CRM tools
Familiarity with analytics and campaign performance tools
Experience working with agencies or managing external partners
Familiarity with Ad Promo and MLR processes