About Energy Exemplar
In an era where the world is rapidly advancing towards a cleaner future through decarbonization, Energy Exemplar’s mission lies in ‘Empowering Transformative Energy Decisions’. Founded in 1999 in Adelaide, Australia, our award-winning software portfolio encompassing the modeling and simulation platform PLEXOS®, Aurora, and Adapt2, is trusted by innovative organizations across the globe. Through our technology and people, we strive to enable stakeholders from across the entire energy value chain to revolutionize the energy ecosystem and to collaboratively plan and execute for a sustainable energy future with unprecedented clarity, speed, and innovation.
Our impact is global and is being recognized across the industry. Some of our recent accolades include:
SaaS Company of the Year (2025) – Global Business Tech Awards.
Environmental Impact Award (2025) – E+E Leaders Awards.
IPPAI (Independent Power Producers Association of India) Power Awards (2025) - Winners
Finalist: Platts Global Energy Awards (2024) – Grid Edge category
Finalist: Reuters Global Energy Transition Awards (2024) – Technologies of Change
Top 50 Marketing Team (2024) – Voted by the public at the ICON Awards.
How We Work
Energy Exemplar is growing fast and that growth is driven by how we work. We trust our team to deliver great results from wherever they work best, whether that’s at home, in the office, or on the move.
We’re a global team that values ownership, integrity, and innovation. You’ll be supported to balance work and life in a way that works for you, and empowered to take initiative, solve problems, and make an impact, regardless of your background, location, or role.
Our four core values, Customer Success, One Global Team, Integrity & Ownership, and Innovation Excellence aren’t just words. They show up in how we collaborate, how we solve, and how we grow together.
About the Position
The Director of Digital Demand & Web Strategy is responsible for leading and executing Energy Exemplar's global digital marketing strategy, with a focus on driving brand awareness, buyer engagement, lead generation, and measurable pipeline growth.
As AI continues to transform how enterprise buyers discover, research, and evaluate software, this role will help strengthen Energy Exemplar's digital presence across traditional search engines, AI-powered platforms, and emerging digital channels.
The Director will oversee website performance, SEO/AEO, paid media, social media, digital campaigns, and marketing technology. Working closely with Revenue Marketing, Marketing Operations, and other cross-functional teams, this individual will ensure digital marketing initiatives are aligned with business objectives and contribute to pipeline generation and revenue growth.
This role requires a combination of strategic thinking, hands-on digital marketing expertise, strong analytical capabilities, and people leadership to support Energy Exemplar's continued global expansion.
Key Responsibilities
Lead the development and execution of Energy Exemplar's global digital marketing strategy across website, organic search, paid media, social media, and digital experiences.
Manage and optimize energyexemplar.com as a global demand generation channel, improving website traffic, engagement, conversion rates, and pipeline contribution.
Develop and execute a repeatable digital marketing playbook to support the integration of acquired companies into Energy Exemplar's broader digital ecosystem.
Lead global SEO initiatives, including technical SEO, on-page optimization, content strategy, and authority building to increase organic visibility and attract priority buyers.
Develop and implement Answer Engine Optimization (AEO) strategies to improve Energy Exemplar's visibility across AI assistants, large language models (LLMs), and emerging search platforms.
Monitor evolving digital trends, AI-driven search behaviors, and enterprise buyer preferences to identify opportunities for…