- Where
- IND - Mumbai - Nobel Biocare India Pvt Ltd
- Level
- Senior
Job Description:
Work/responsibilities regularly span multiple job families within this job group. Develops and executes comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Partners cross-functionally (e.g., with sales). Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Includes Marketing Operations. Plans, develops and manages marketing events (e.g., trade shows, conventions, sales meetings) for internal and/or external clients. This job family is intended to accommodate 1) jobs whose accountabilities span two or more job families within the job group; 2) jobs that are not covered by a defined job family within the job group; 3) managerial roles spanning more than one family that are not broad enough in scope and impact to be assigned to the Business Unit/General Management job family within the Management job group.
Job Requirements:
Purpose:
Our business is looking for an experienced Marketing professional to join our team. The candidate will be required to lead, create and implement strategic and tactical Envista business objectives resulting in profitable core business growth and market share expansion. Responsibilities include, but not limited to, strategic marketing plan development, digital marketing, marketing communication & events, and training and education. The role will have direct responsibility of Marketing and Training & Education team, it will include 50%-60% travel requirements within country/ month & will be responsible for the complete India & SA marketing blueprint and budget.
Key responsibilities:
Critical Knowledge and Qualifications: Knowledge of the healthcare market, robust business / P&L acumen
Critical Skills/technical know-how: Must be an advance user of Digital Marketing, CRM and S&D platforms / ERP
Critical Experience:
At least 10+ years total work experience in healthcare sales and marketing (global specialty pharma organization or medical devices), with 2+ years sales experience. Having proven track record of leading a large team in matrix environment (at least 3 years in team management role is mandatory)
Overall responsibility for marketing of the standardized & customized product portfolio and Envista brand as well as leading the training & education function. Also responsible for building up digital marketing and inside sales functions with end-to-end responsibilities and KPIs being clearly charted out and also establishing clear linkage with other related functions like customer service and sales.
Creating marketing plans in line with global initiatives for the training and education workshops and executing them with the team. Responsible for overseeing the T&E alignment with the plan, ensuring the right strategy adoption for T&E calendar in zones.
Responsible for customer segmentation and product positioning. Ensuring the right approach is adopted while doing the segmentation.
Tracking and reporting of market trends including competitor activities.
Oversee the pricing, discounting as well as secure the right branding and impart key messages at events and exhibitions.
Guiding team wrt plans designing collaterals which include brochures and posters for doctors and patients, promotional offers and training and education brochures and ensure right distribution at appropriate forums.
Building relations with key customers as well as potential customers by frequent market visits.
Plan and conduct regular information meetings with the different functions in the organization in order to update them on new products, changes, promotions, campaigns, etc.
Secure compliance to branding guidelines and global…