Location: Warsaw, Poland
Working arrangement: Hybrid
Geographical scope: Multiple markets across the region.
Strong local marketing starts with understanding different markets, customers and commercial priorities. As a Marketing Lead at Enza Zaden, you will independently lead marketing projects across multiple markets, from initial concept and content creation through execution. Your work will support sales targets, strengthen our brands and bring relevant campaigns closer to customers.
Make a difference as Marketing Lead
As a Marketing Lead, you will develop and execute tactical marketing plans based on regional priorities, market insights and commercial objectives. You will work closely with regional and local Marketing, Sales Management, Product Management and the Global Marketing Communication team. You will also collaborate with creative agencies and connect directly with customers during events and field activities.
You will be based in Warsaw, Poland, and support marketing activities across the country. The role includes regular domestic and international travel.
In this role, your work will include:
Developing and executing marketing campaigns, events and promotions across multiple subsidiaries;
Independently managing marketing projects from initial concept through content creation, implementation and performance evaluation;
Translating product, customer and brand strategies into relevant communication plans and campaign ideas;
Coordinating agencies, ensuring that deliverables meet the agreed brief, timeline and quality standards;
Collecting and using market intelligence while maintaining marketing systems and digital tools related to promotional activities;
Supporting less experienced marketing colleagues by sharing knowledge, providing guidance and contributing to their development.
The role operates in complex and competitive markets, with different products, customer groups and cultural contexts. You will focus on commercial priorities, new business development and demanding customer needs, while creating enthusiasm for your ideas and promotions.
You will report to the Regional Marketing Manager and manage project-related expenses within the agreed marketing plans.
What you bring as our future colleague
As a Marketing Lead, you combine creativity with a structured and analytical way of working. You can turn market and customer information into clear campaign ideas and relevant content. You communicate confidently across cultures, build effective working relationships and take ownership of your projects.
In addition, you have:
A bachelor’s degree in marketing, business economics or a related field;
More than five years of relevant marketing experience;
Experience coordinating marketing campaigns, events or communication projects;
Strong analytical, digital, organizational and content-creation skills;
Fluency in English and Polish, both written and spoken;
Willingness to travel domestically and internationally.
Enza Zaden as your employer
Enza Zaden is an international family-owned company that has been developing innovative vegetable varieties since 1938. Together with more than 3,300 colleagues worldwide, we work on vegetable seeds with better flavor, higher yields and strong resistances. We do this from our mission: “Breeding to feed the world.” Every day, more than 480 million people eat vegetables grown from our seeds, and that is something we are very proud of.
We are passionate about our work and care about one another. Good ideas are given room to grow, and together we keep moving forward. This is how we continue to grow and innovate, both as a company and as colleagues.
What you can expect from us
We believe it is important that you can grow in your work and feel good about what you do. That is why we invest in your development, well-being and job satisfaction. Through our Great to Grow development program, our focus on vitality and activities that bring colleagues together, we create a work environment…