EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 745,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/
EverHealth, a business within EverCommerce, provides modern end-to-end solutions for healthcare providers. Our open, connected ecosystem of solutions and services helps providers engage patients, increase revenue, improve business efficiency, and remain market competitive. We serve 72,000 healthcare practices and counting. EverHealth consists of five SaaS products; DrChrono, iSalus, CollaborateMD, Updox, and MDTec, combined these products offer end to end solutions for the health care industry.
About the Role
The Sr. Growth Marketing Manager – CollaborateMD is a senior individual contributor role and the growth owner for the CollaborateMD product line. You will be accountable for the brand’s MQL and pipeline goals, and you will turn product strategy, launches, and campaigns into qualified demand across paid, organic, and outbound channels.
This role reports into the Head of Growth Marketing and partners closely with Product Marketing, Brand & Creative, RevOps, and CollaborateMD Sales leadership, as well as the agency liaison and the other product-line growth owners, to ensure coordinated, high-performing execution.
What You’ll Do
Demand & Pipeline Ownership
Own CollaborateMD’s MQL and pipeline targets, tracking performance against quarterly baselines and adjusting channel mix and tactics to hit goals.
Deliver weekly and monthly reporting on funnel performance, spend efficiency, and test results, with clear recommendations for what to scale, fix, or stop.
Partner with RevOps on lead handoff definitions, lifecycle stages, and data quality standards for the brand.
Paid Media & Agency Partnership
Own CollaborateMD’s paid search, paid social, display, and remarketing strategy, working with our external paid agency and agency liaison on execution.
Translate brand priorities, ICP definitions, and messaging into clear briefs, and hold the agency accountable for efficiency and lead quality (CPL, MQL to SAL conversion).
Test and evaluate new channels and campaign formats, with a clear recommendation to scale or stop.
Organic & AEO Partnership
Partner with the content team on AI-search and organic content clusters for CollaborateMD by setting topic priorities against ICP. The content team creates the content; this role owns prioritization and results.
Review and approve content briefs and blogs for product accuracy, brand alignment, and tone of voice, ensuring messaging reflects CollaborateMD’s positioning and resonates with target audiences.
Own keyword optimization and retesting on key product pages, and track organic traffic and MQL impact.
ABM & Outbound
Design and run a cluster-based ABM and outbound pilot with CollaborateMD Sales leadership, including target account lists, content as first touch, and multichannel follow-up.
Build, enrich, and segment target account and contact lists based on ideal customer profiles to support personalized outbound campaigns. Experience with Clay or similar data enrichment and audience-building tools is a plus.
Report on outbound-sourced MQLs and conversion by cluster, iterating on…