SUMMARY/JOB PURPOSE
The Franchise Analytics Director will drive critical analyses including product and launch performance, digital and other promotion effectiveness, weekly commercial business performance tracking and reporting process, and analyses that leverage secondary data. The Franchise Analytics Director is expected to have strong understanding of critical business issues including product performance and drivers and lead work processes, guide analyses, and collaborate extensively with partner groups within and outside of the Commercial Organization. This role is a crucial strategic thought partner to key internal stakeholders throughout the organization.
ESSENTIAL DUTIES/RESPONSIBILITIES
Independently execute complex projects involving secondary data analytics and reporting including business performance tracking, competitive analysis, digital and other promotion effectiveness, resource allocation, segmentation, and targeting.
Support / lead the evolution of omnichannel analytics / reporting.
Own and guide the use of advanced analytics methodologies such as predictive analytics and AI to uncover novel insights and actions.
Apply / guide usage of analytical techniques to diverse pharmaceutical data sources to address business needs and questions.
Translate data and complex analytics into easily consumable and actionable business insights and recommendations, and effectively communicate findings to stakeholders.
Assess the effectiveness of promotional efforts, projects, and practices and identify opportunities to optimize value of investments.
Use data-driven methodologies to segment markets and identify target customer groups for tailored marketing campaigns.
Support / lead the quarterly demand forecast process including forecast assumption updates, reporting, and forecast variance analyses.
Partner with IT to develop BI solutions to work processes.
Partner with internal groups (Data Ops, Market Access, IT) to resolve and understand drivers behind trends and data anomalies.
Build peer support and strong internal relationships with colleagues.
Performs other duties as assigned
Complies with all policies and standards
SUPERVISORY RESPONSIBILITIES
No supervisory responsibilities.
EDUCATION/EXPERIENCE/KNOWLEDGE/SKILLS & ABILITIES
Education
Bachelor’s degree in related discipline and 13 years of related experience; or,
Master’s degree in related discipline and 11 years of related experience; or,
Equivalent combination of education and experience.
Experience
Strong understanding and hands-on experience analyzing large pharmaceutical data sets (specialty pharmacy, specialty distributor, claims, Xponent) using advanced statistical techniques is required
Experience in data analytics in biotech / pharmaceutical industry is required
Experience in forecasting is highly desirable
Experience with patient flow modelling techniques is highly desirable
Experience with oncology and product launches is preferred
Prior consulting experience is preferred
Experience with EHR data is a plus
Vendor oversight experience is a plus
Knowledge, Skills and Abilities
Required:
Knowledge of different forecasting techniques (top-down forecast, trending etc.) and analytics related to biotech/pharma industry
Ability to frame critical business questions, identify information needs to answer those questions, and determine where to best search for information sources
Demonstrated ability to properly structure and conduct analyzes
Comfortable with ambiguity and able to devise creative analytic solutions to open-ended business questions
Effective presentation and communication skills, both verbal and written
Excellent organizational, project management and problem-solving skills
Ability to thrive in a fast-evolving environment
Proficiency with Office products (Excel, PPT) and SQL is required
Ability to work independently and work on multiple projects simultaneously
Travel Requirements
10% Travel for conferences / organizational meetings as needed – 15%…