Exely is a global IT company specializing in online solutions and websites for the hotel industry. We help hoteliers increase their direct sales and automate operations. With a client base of over 6000 properties from 56 countries, ranging from small hotels to large resorts, we are committed to delivering exceptional customer service and support. Our distributed team works from 20 countries in the APAC and EMEA regions and speaks over 35 languages, providing an exceptional opportunity to share global exchange experiences.
We are looking for a proactive, creative, and well-organized Marketing Manager to develop and execute marketing activities in Indonesia and support selected marketing initiatives across the APAC region.
This role combines local marketing strategy, brand awareness initiatives, event and partner marketing, social media management, content localization, and budget management.
We are looking for someone who takes initiative, understands the importance of building a strong local brand presence, and can independently identify marketing opportunities, develop ideas, and turn them into effective activities that support Exely’s business goals.
Key Responsibilities
1. Local Marketing Strategy & Brand Awareness
Develop and implement a local marketing strategy for Indonesia aligned with Exely’s regional marketing strategy and business objectives.
Proactively identify local marketing opportunities and propose initiatives to increase Exely’s brand awareness and strengthen its market presence in Indonesia.
Plan and execute integrated marketing activities to engage hoteliers, build brand recognition, and support business growth.
Research local market trends, competitor activities, and hospitality industry developments to identify new opportunities for brand promotion.
Identify and develop relationships with relevant industry associations, media outlets, technology partners, and other potential collaborators.
Explore new marketing channels, partnerships, and promotional opportunities to expand Exely’s reach among the target audience.
Collaborate with regional marketing, business development, and customer success teams to align local activities with commercial priorities.
2. Event & Partner Marketing
Develop and execute annual plans for participation in local and international industry events relevant to the Indonesian market.
Organize and coordinate events, conferences, exhibitions, networking activities, and partner collaborations.
Support the planning and execution of company anniversary events and other marketing initiatives across multiple cities in Indonesia.
Plan and conduct webinars for the Indonesian market in collaboration with technology partners and cross-functional teams.
Manage event-related logistics, promotional materials, merchandise, and coordination with vendors and partners.
Prepare detailed event reports covering expenses, Proof of Concept (POC), Return on Investment (ROI), lead integration into CRM, supporting documentation, and recommendations for future events.
Evaluate event performance and identify opportunities to improve lead generation, brand visibility, and overall marketing effectiveness.
3. Social Media & Content Marketing
Plan, create, localize, and publish social media content for Indonesia, Malaysia, Thailand, Sri Lanka, and the Philippines.
Adapt marketing messages and materials to local market needs, cultural context, and target audiences.
Coordinate Indonesian-language translations and localization of social media content, marketing collateral, and publications.
Create and coordinate publications on public online media platforms in Indonesia.
Prepare content and presentations for sales meetings, industry events, webinars, Customer Success Management (CSM) campaigns, and other marketing initiatives.
Manage the Country Leader Program for Indonesia, including content planning and LinkedIn activities for the designated company representative.
Prepare performance reports on social media…