At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Consumer Insights Manager
At Expedia Group, we create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
The Traveler Research and Insights Team is seeking a Consumer Insights Manager to contribute to building traveler-centric brands.
As a Consumer Insights Manager, you will partner closely with our marketing teams to understand how travelers feel about our brands and communications. You’ll use research and insights to inform creative development, assess brand health, and evaluate marketing effectiveness. You will act as a strategic partner to Integrated Marketing & Creative stakeholders, who will apply learnings to marketing, communications, creative, and business strategies.
In this role, you will:
Lead end-to-end research programs, from execution to delivering actionable insights
Own major measurement workstreams such as Creative Development & Testing, Campaign Reporting, Sponsorship reporting, and contributing to Brand Health Tracking reporting across Brand Expedia
Collaborate with cross-functional stakeholders to define clear measurement objectives and develop tailored research plans
Advocate for brand measurement best practices across the marketing organization and broader Expedia Group
Manage external research partners and foster long-term, productive relationships
Ensure our measurement approaches evolve with the latest industry standards, technologies, and marketing trends
Experience and qualifications:
Minimum 6 years of experience in consumer research and insights, with a strong track record in creative testing, brand and campaign measurement
Experience on both agency and client sides is ideal, though high-performing candidates from either background are welcome
Proficient in a range of research methodologies, including traditional qualitative and quantitative approaches, as well as social listening and sentiment analysis tools
Ability to translate complex data and research learnings into clear, engaging, and actionable narratives for diverse audiences, including key stakeholders and senior leadership
Comfortable getting hands-on with data and research to craft clear, engaging narratives
Adept at navigating complex, global organizations and building relationships with stakeholders across functions and geographies
Ability to collaborate with cross-functional teams (marketing, creative, analytics, product) to integrate insights into business strategies and actions
Excellent project management skills, with the ability to juggle multiple workstreams and maintain attention to detail
Experience measuring campaign effectiveness and creative preferred
The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is…