SALARY RANGE: $140,000 to $150,000 annually.
POSITION SUMMRY:
The Brand Manager operates as the general manager of one or more Tauck product lines, serving as the cross-functional business leader who connects consumer insight, product strategy, marketing, sales, operations and financial performance. As the driver and champion of the brand and business agenda, this role is ultimately accountable for the product line’s growth and passenger volume.
Success in the role requires an entrepreneurial mindset. The Brand Manager identifies opportunities before they are fully defined, brings structure to ambiguity and owns the outcome, moving from insight to measurable action without waiting to be told. This individual combines strategic thinking, commercial and consumer orientation, strong judgment and a bias toward execution.
Because the role carries no direct authority over most of the functions it depends on, the Brand Manager must be an exceptional communicator and able to build genuine cross-functional alignment. The right candidate should have a demonstrated ability to align competing priorities, translate strategy into a story that cross-departmental team members can all rally behind, and drive the group to deliver results on a shared timeline.
KEY RESPONSIBILITIES:
Business Leadership & General Management
Acts as general manager for assigned product line(s), maintaining a holistic view of consumer, product, marketing, sales, operational and financial considerations to drive growth and deliver annual passenger and sales targets.
Proactively identifies business opportunities, risks and emerging issues through analysis of consumer, channel, competitive, yield and inventory performance; translates insights into clear recommendations and decisive action.
Demonstrates a genuinely entrepreneurial approach: spots unmet customer needs and new ways of working, builds the case for action, tests ideas quickly, and adjusts course based on results rather than waiting for perfect information or established process.
Influences product, pricing, promotion and inventory decisions in partnership with Global Operations, Finance, Yield Management, Sales and Reservations, ensuring choices align with consumer needs, brand strategy and growth objectives.
Informs new product development for their assigned product line(s) by setting strategy and providing the competitive, consumer and portfolio insight that influences product planning conversations with Global Operations and Finance.
Leads complex, ambiguous and high-priority cross-functional initiatives, defining the path forward, solving problems creatively and driving them through to completion.
Cross-Functional Leadership & Communication
Leads through influence in a matrixed organization, building genuine commitment among stakeholders with competing priorities and driving timely decisions, accountability and progress without relying on formal authority.
Develops and champions integrated brand and marketing strategies, translating them into a clear narrative that aligns cross-functional partners and resources behind the highest-value opportunities.
Leads cross-functional go-to-market planning for new products and major initiatives, setting the strategy, aligning stakeholders across Marketing, Sales, Global Operations, Finance, Yield Management and Reservations, and driving execution to results.
Equips Sales and advisor-facing teams with the strategy, tools, education and partnership initiatives needed to grow the brand; serves as a persuasive internal and external advocate for the product line.
Identifies, evaluates and advances external partnerships that can unlock customer, brand or commercial value.
Brand & Marketing Execution
Owns the product line content strategy and creative direction across consumer and advisor touchpoints — print, digital, website merchandising, video, social media, training, sales materials and customer journey communications — ensuring messaging is compelling, differentiated…