Marketing Manager Purpose of the Role
Lead Eurostar’s marketing strategy with a strong focus on digital growth, direct customer acquisition, brand visibility and measurable commercial results across rental, leasing and mobility solutions.
Key Responsibilities
Develop and execute digital marketing strategies across Google, Meta, YouTube, TikTok and other relevant channels.
Drive qualified leads, direct bookings and customer acquisition through performance marketing.
Own website performance, landing pages, CRO, UX and digital customer journey optimisation.
Lead SEO, local SEO, AEO and AI-search visibility strategies to increase organic traffic and conversions.
Develop social media, content and brand strategies to increase reach, engagement and customer acquisition.
Strengthen CRM, lead tracking, attribution, customer segmentation and lifecycle marketing.
Use AI and marketing technology to improve content, automation, campaign performance and customer experience.
Lead integrated B2C and B2B campaigns across rental, leasing, fleet and mobility solutions.
Manage offline marketing activities, partnerships, events and brand activations where required.
Monitor marketing KPIs including leads, bookings, conversion, CAC, revenue and ROI.
Manage marketing budgets and optimise spend based on commercial performance.
Manage agencies and external marketing, creative, media and technology partners.
Work closely with Sales, Operations, IT and senior management to convert marketing activity into measurable business growth.
Key Performance Areas
Qualified leads and direct bookings
Marketing-to-booking conversion
Customer acquisition cost and ROI
Website conversion and digital performance
Organic search visibility and traffic
CRM and lead-quality visibility
Social media growth and engagement
Marketing budget efficiency
Contribution to rental, leasing and corporate revenue growth