Department: Prepared Foods Division
Reports To: Head of Prepared Foods
FLSA Status: Exempt
Location: Central city hub
Work Arrangement: Remote
Shift / Schedule: 1st Shift
Travel Requirements: 40%
Employment Type: Full-time
Role Overview / Purpose and Scope
Farmer Focus is scaling its Prepared Foods Division and seeking a high-impact Sales Director to lead commercial strategy, retail go-to-market execution, and revenue growth. During this buildout phase, this role will spearhead expansion into fully cooked, value-added organic chicken products across major retail and foodservice channels.
Reporting to the Head of Prepared Foods, the Sales Director will own the sales growth roadmap, broker networks, and anchor customer relationships, including major national retailers and club customers. This role will drive profitable volume growth across the clean-label organic portfolio.
Key Responsibilities
Commercial Strategy & Go-To-Market: Execute the multi-year retail launch strategy for prepared organic chicken lines, establishing distribution footprints with top-tier national accounts.
Revenue & Margin Optimization: Manage P&L accountability, pricing architectures, trade spend efficiency, and volume forecasting to ensure strong gross margins and sustainable EBITDA growth.
Cross-Functional Leadership: Partner closely with Marketing, R&D, Operations, and co-manufacturing partners to roll out product innovation pipelines. Work closely with the fresh sales team to develop cross-department growth strategies.
Customer Relationship Management: Lead executive negotiations, category reviews, and joint business planning with major club and grocery buyers.
Compensation
Compensation: $150,000–$175,000 annual salary.
Additional Compensation: Bonus eligible.
The posted compensation range for this role reflects the minimum and maximum amount Farmer Focus in good faith expects to pay at the time of posting, based on factors such as internal equity, relevant experience, market data, and the budgeted amount available for the position.
Benefits: Farmer Focus offers a competitive total rewards package designed to support team members’ health, financial well-being, and professional growth. Available offerings may include weekly payroll, paid time off and sick leave, semi-subsidized medical coverage, dental and vision plan options, a 401(k) plan with company match, education reimbursement opportunities, employee assistance programs (EAP), and internal learning, development, and career growth programs.
All benefits, programs, and offerings are subject to eligibility requirements, plan terms, and company policies, and may be changed, amended, or discontinued by Farmer Focus at any time.
Qualifications
Experience: 10+ years of progressive sales leadership and commercial execution experience within the food and consumer packaged goods (CPG) industry, specifically within protein or value-added categories.
Track Record: Proven success managing tier-one retail accounts (club, mass, and grocery), with a strong history of scaling new product divisions from scratch.
Strategic & Financial Acumen: Deep expertise in P&L management, trade marketing, broker network orchestration, co-manufacturing alignment, and margin growth frameworks.
Industry Knowledge: Familiarity with fully cooked poultry, modified atmosphere packaging (MAP), clean-label formulations, and USDA/FDA regulatory compliance.
Retailer Platforms: Deep familiarity with customer platforms, item setup, and data analysis.
Education: Bachelor’s degree in Business, Sales, Marketing, or a related field.
The selected candidate must be able to perform the essential functions of the role with or without reasonable accommodation.
New team members must be able to pass a drug, alcohol and background screening post-offer and prior to the start of their employment. Must be authorized to work in the United States. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for…