Visit & Events Coordinator
Department: Office of Admissions
Position Type: Seasonal, Part-Time
Work Schedule: 20 hours per week, Monday–Friday, with some evenings and weekends
Hourly Range: $17.00-$18.27
Pay Status: Non-Exempt
Reports To: Senior Director of Admissions
Location: Ferrum College, Ferrum, Virginia
Who We Are
At Ferrum College, our students enter with promise and leave with purpose. Ferrum College is a liberal arts institution committed to providing student-centered, experiential learning that prepares graduates for meaningful careers and lives of service. Located in the Blue Ridge Mountains of Southwest Virginia, our collaborative academic community values teaching excellence, student engagement, and meaningful connections with prospective students, families, and the surrounding community.
What We're Looking For
Ferrum College is seeking a highly organized and student-focused Visit & Events Coordinator to lead the planning and coordination of campus visits and recruitment events. This position plays an important role in introducing prospective students and their families to Ferrum College's welcoming community and mission through exceptional hospitality and personalized engagement.
The successful candidate will coordinate daily campus visits and large-scale admissions events, support administrative operations within the Office of Admissions, oversee student employment, and serve as a central point of communication for prospective students, families, and campus partners.
Key Responsibilities
Campus Visits and Recruitment Events
Plan, coordinate, and manage prospective student visits to campus, including individual tours, group visits, open house programs, and specialized admissions events.
Serve as the primary contact for scheduling and confirming campus visit appointments, ensuring a smooth and personalized experience for each guest.
Collaborate with admissions counselors, faculty, coaches, and campus partners to develop engaging and informative visit itineraries.
Handle event logistics, including venue reservations, catering, signage, printed materials, technology needs, and guest accommodations.
Assist with general admissions initiatives and represent Ferrum College at select on- and off-campus recruitment events.
Student Ambassador Leadership
Lead the recruitment, training, mentorship, and scheduling of Panther Ambassador tour guides.
Oversee student ambassador performance to ensure prospective students and families receive a welcoming and informative campus visit.
Provide guidance and support to student employees within the Office of Admissions.
Enrollment Support and Communication
Support enrollment growth initiatives through intentional follow-up and personalized engagement with prospective students.
Contribute to visit-to-application and application-to-deposit conversion efforts.
Track and report visit conversion metrics, including inquiry-to-visit, visit-to-application, and visit-to-deposit outcomes.
Assist in developing and executing visit-related communication campaigns through CRM and texting platforms.
Manage the Admissions Office phone line and email account, providing prompt and professional responses to prospective students, families, and school counselors.
Operate and oversee the main campus switchboard, directing incoming calls and facilitating communication across departments.
Administrative Support and Reporting
Maintain detailed campus visit records and communication data using the College's CRM system.
Review feedback and reporting to identify opportunities to improve campus visits and admissions events.
Provide daily administrative support to the Office of Admissions, including data entry, filing, ordering supplies, mailings, and coordinating office functions.
Collaborate with Enrollment Leadership to evaluate event effectiveness and recommend improvements based on data and feedback.
Additional Responsibilities
Perform other duties as assigned to support the overall operations and mission of…