About FieldWrk & Our Mission
FieldWrk is a mission-first B2B branding agency built for the essential people and companies who build and maintain our world. Our mission is to help hardworking people and companies reach their full potential , starting with our team.
We are a strategic agency that offers branding, web design and development, field photo and video production, and digital marketing services. We partner with leaders in civil construction, heavy equipment, waste and environmental services, energy, and critical infrastructure to build brands that work as hard as the people behind them.
About This Role & Its Impact:
Your mission as Brand Strategist, should you choose to accept it: build brands that create real, measurable business impact for our infrastructure clients. NOTE: this role requires travel and facilitating workshops with executive leaders.
This role exists to craft brand foundations and long-term strategies for both our clients and FieldWrk creative teams to carry forward. The brand identities and strategies you create will establish the direction for all deliverables that follow, from websites, social media, and paid ads to production of brand videos, marketing collateral, and campaigns for recruitment and business development. You’ll serve as a guardian of the brand for the duration of client relationships, ensuring our work remains relevant and continues to drive real, measurable business impact as companies scale and grow.
We're looking for a Brand Strategist who knows how to get to the heart of a business, uncover what makes it different, and turn that understanding into a clear, compelling brand strategy that drives measurable impact.
Key Responsibilities & How You'll Spend Your Time
25% — Research and discovery
Audit existing client brand identity materials, guidelines, and placements across websites, social media, qualification packages and more.
Create and distribute client surveys for internal and external audiences, and pull key insights to guide workshop discussions and recommendations.
Conduct employee interviews, both individual and roundtable.
Research and evaluate the market landscape, brand competition and each client's unique positioning challenges.
Establish a baseline of brand health to measure the impact of our work against.
25% — Workshop facilitation
Lead 2–3 day on-site workshops at client headquarters with executive leaders.
Build custom presentations to share research findings.
Facilitate discussion of purpose, mission, vision, value propositions and values.
Challenge assumptions and gain executive buy-in on key messaging.
Visit jobsites and meet with client employees.
25% — Brand strategy and verbal identity
Develop the brand foundation: positioning, purpose, vision, value proposition, differentiation, brand pillars, audience messaging, tagline and verbal identity.
Present, defend and revise strategy with clients.
Connect strategy to business goals, recruiting, customer experience and marketing.
Translate strategy into direction for web, production and social teams.
25% — Client leadership and ongoing account strategy
Lead the strategic relationship with client executives, while PMs own schedule and scope.
Run periodic brand and account audits that measure results against each client's baseline.
Lead annual strategic account planning with clients and recommend the next scopes of work based on their business goals.
Deliver clear handoff briefs to web and production teams.
Review creative work for alignment with the strategy and brand standards.
Identify gaps in our process and recommend improvements.
Your First 90 Days:
By 30 days: You've audited our recent brand work and learned the FieldWrk delivery method. You've completed research on the industries we serve and attended one client workshop for training.
By 60 days: You're writing verbal identities under the Director of Strategy's supervision. You've co-led 1–2 workshops and presented strategy to clients, with moderate internal…