About us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our commitment to inclusion and fairness
We believe everyone should have a fair opportunity to contribute, succeed, and reach their full potential. That means ensuring everyone is heard, respected, and valued, while identifying and removing barriers that may get in the way. Our commitment is to be an employer role model, grounded in inclusion and fairness for all.
We want every application to receive fair and thoughtful consideration; therefore, all applications are reviewed by a member of our recruitment team, not by AI.
The role
We're looking for a Marketing Automation Journey Lead to join our Reader Revenue Group and play a key role in shaping how we engage with customers across their lifecycle.
As our Consumer and B2B subscription businesses evolve towards a more sophisticated, customer-led approach to growth, engagement and retention, Marketing Automation plays a critical role in delivering relevant, connected and effective customer experiences.
Our Marketing Automation teams operate as a Centre of Excellence, bringing together journey expertise, platform capabilities, experimentation, personalisation and measurement to drive customer and commercial value.
Reporting to the Head of Marketing Automation (Consumer or B2B), you'll be responsible for ensuring we're automating and improving the right customer experiences.
Sitting between lifecycle strategy and execution, this is a journey architecture, orchestration and optimisation role. You'll partner closely with Lifecycle Marketing and other collaborators to understand customer needs and commercial objectives, translating these into effective automated experiences.
You'll take a comprehensive view of the automated journey portfolio, finding opportunities to improve how journeys, campaigns, triggers and customer or account states work together. You'll assess existing activity, identify gaps or overlaps, and recommend whether journeys should be optimised, extended, redesigned, consolidated or retired.
Rather than focusing primarily on building individual campaigns, you'll lead the thinking behind journey design and optimisation, developing actionable recommendations and coordinating delivery through Marketing Automation Specialists and Executives.
You'll also work closely with your counterpart in the Consumer or B2B Marketing Automation team, sharing expertise and helping establish consistent standards, experimentation approaches and guidelines across the Centre of Excellence.
This is an opportunity to have a meaningful impact on the FT's customer experience, ensuring automated journeys are connected, measurable and continuously improving.
Key responsibilities
Journey architecture and orchestration
Partner with Lifecycle Marketing and other collaborators to understand business objectives, customer needs, target audiences and lifecycle challenges.
Translate strategic briefs into effective automation opportunities, challenging proposed solutions where necessary to address the underlying customer or commercial problem.
Maintain a comprehensive view of the automated journey portfolio, ensuring journeys, campaigns, triggers and customer or account states work together coherently.
Map and visualise customer journeys,…