At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!
Senior Marketing Activation Manager, Nordics (Vita Brands)
Vita Brands is part of Fiskars Group and owns curated portfolio of design-led brands united by craftsmanship, material mastery, and enduring desirability.
Our portfolio spans three distinct Brand Houses with a total of 12 brands:
House of Danish Design – Georg Jensen and Royal Copenhagen
House of Nordic Design – Iittala, Moomin Arabia, Arabia, Rörstrand, Rogaška and Hackman
House of British & Irish Design – Waterford, Wedgwood, Royal Doulton and Royal Albert
Together, these brands represent more than 300 years of design heritage while creating the icons of tomorrow. Across categories including porcelain, crystal, glass, silver, stainless steel and fine jewelry, we craft products designed to be collected, gifted, treasured and passed on for generations.
OUR ROLE
As Senior Marketing Activation Manager, Nordics, you will lead marketing activation across our brands in Finland, Sweden, and Norway. You will be responsible for translating global brand strategies into locally relevant marketing strategies, plans, and activities that strengthen brand engagement and drive commercial performance across our own retail and eCommerce channels, as well as wholesale.
Leading a team of Market Brand Managers and Activation Specialists, you will oversee marketing investments, campaign delivery, and performance while establishing effective ways of working across our Nordic organization.
Reporting to our Director of Sales, Nordics, this hybrid role can be based in either Stockholm or Espoo.
WHAT YOU'LL DO
Working closely with global Brand Marketing and regional commercial teams, you will ensure marketing activities are coordinated across brands, markets, and channels. You will balance global brand priorities with local commercial needs, ensuring campaigns are delivered effectively and achieve measurable results.
Develop and lead the integrated marketing activation strategy across our Nordic markets
Translate global brand strategies into local 360° activation plans, tailored to market and channel needs
Lead and develop Market Brand Managers, Marketing Activation Specialists, and Visual Merchandising Specialists
Own annual and seasonal campaign planning, coordinating calendars and priorities across retail, eCommerce, wholesale, and visual merchandising
Oversee marketing activation budgets, ensuring effective allocation of investments across brands and channels
Monitor campaign performance, including sales, traffic, conversion, and ROI, to identify opportunities for improvement
Ensure campaigns are delivered on time, within budget, and in line with global brand guidelines
Build strong partnerships with Brand Marketing, Retail, Wholesale, eCommerce, and Merchandising teams, establishing clear processes and ways of working
WHO YOU ARE
You are an experienced marketing professional with a strong commercial mindset and a good understanding of how global brands succeed in local markets. You combine strategic thinking with hands-on execution and know how to bring different teams together around shared priorities. You are a confident people leader who brings structure, clarity, and sound judgement to a complex, multi-brand environment.
At least 7 years of experience in marketing activation, brand marketing, or commercial marketing
Proven experience managing integrated campaigns across multiple brands or markets, ideally within an international organization
Strong understanding of retail, eCommerce, and wholesale channels, including how marketing activities influence commercial performance
Experience managing marketing budgets, measuring campaign effectiveness, and using performance insights to guide decisions
Demonstrated experience leading and developing teams and managing senior cross-functional…