The Brand Manager will support the Head of Brand Marketing in building FitFlop as a modern global brand, translating brand strategy into clear plans, briefs, stories and activity across Product, Partnerships, Community, Activation, Creative and Digital. Working across global and regional teams, this role will help connect seasonal priorities, partnerships and brand initiatives, ensuring ideas move effectively from strategy through to execution across markets and channels. The role carries clear ownership for defined global brand workstreams and projects, operating with a high degree of autonomy within the direction set by the Head of Brand Marketing.
This role needs someone curious, proactive and culturally connected, with strong brand judgement and an interest in how consumers, culture and modern marketing are changing. They will bring energy and ideas as well as strong execution, contributing to an agile, digital-first and content-led approach to brand building. Alongside contributing ideas and brand thinking, this is a hands-on role with significant responsibility for turning plans into action and ensuring delivery across multiple teams, markets and workstreams. Success will come from turning direction into action, keeping work moving with pace and accountability, and helping FitFlop deliver fresh, relevant and consistent brand experiences globally.
The Responsibilities:
Global Brand Planning & Storytelling:
Support annual and seasonal brand planning and take ownership of the calendars, coordination and follow-through required to bring those plans to life.
Work across Product, Creative, Community, Digital, Activation and collab projects to turn product and brand priorities into compelling consumer stories and executable activity.
Coordinate with regional teams to ensure global direction is delivered consistently while recognising relevant local consumer and cultural opportunities.
Briefing & Creative Brand Thinking:
Develop clear and inspiring seasonal, category, market and project briefs based on the strategic direction set by the Head of Brand Marketing.
Actively contribute ideas for content, partnerships, activations and brand moments, working closely with Creative and other teams to bring them to life.
Use consumer insight and cultural awareness to help identify opportunities to engage consumers in fresh and unexpected ways.
Modern Brand & Content Delivery:
Support a digital-first, content-led approach to brand building, helping connect activity across social, digital, community, PR, retail and commercial channels.
Take accountability for keeping agreed plans, briefs and workstreams progressing against key milestones.
Coordinate delivery across teams, markets and external partnership stakeholders, maintaining clear timelines, actions and dependencies, ensuring activity moves from brief through to launch.
Brand Governance & Global Coordination:
Support the consistent application of FitFlop’s brand strategy, identity and tone across global markets and channels.
Review activity against agreed brand standards, identifying where further direction or adaptation is required.
Build strong relationships with regional teams, helping global ideas travel effectively while remaining culturally relevant.
Support the planning and delivery of internal brand initiatives, working across teams to ensure employees have clear, engaging tools and communications that help bring the brand to life.
Insight, Culture & Future Thinking:
Gather and synthesise consumer, cultural, market and competitive insight to inform planning and briefing.
Stay connected to developments in consumer culture, creativity, content, marketing and the wider brand landscape.
Bring an outward-looking and curious perspective, sharing emerging ideas, trends and opportunities with the wider team.
Partnerships & Strategic Initiatives:
Manage the day-to-day delivery of selected global brand partnerships and initiatives.
Coordinate internal teams, markets and external partners…