The Senior Brand Activation Manager will lead FitFlop’s brand activation across priority wholesale accounts in EMEA and the US, translating global brand, product and seasonal direction into high-impact, commercially effective customer activation.
Acting as the senior Brand Activation partner to Commercial and Account teams, the role will own annual and seasonal activation planning across strategically important wholesale customers, identifying where FitFlop can use retailer reach, platforms, audiences and investment to build brand visibility, consumer engagement and commercial performance across physical and digital environments.
The role will manage some of FitFlop’s largest and most complex wholesale customer relationships, balancing longer-term brand building with customer and trading opportunities. It will also lead and develop a team, setting clear priorities, building capability and maintaining high standards of execution across the wholesale portfolio.
The Responsibilities:
Wholesale Activation Planning & Prioritisation
Own annual and seasonal activation planning across priority wholesale accounts in EMEA and the US, aligned to global brand direction and commercial priorities.
Translate global campaigns, product launches and seasonal stories into compelling customer activation plans across physical and digital retail.
Focus resource and investment on the accounts, channels and opportunities identified as priorities, while using scalable global tools across the wider wholesale portfolio.
Ensure activation plans deliver both brand-building and commercial objectives.
Strategic Account Growth & Commercial Alignment
Act as the senior Brand Activation partner for key wholesale customers, working closely with Commercial, Sales and Account teams to identify growth opportunities.
Proactively leverage retailer audiences, platforms, retail environments, media and marketing investment to extend the reach and impact of FitFlop’s global brand agenda.
Lead activation planning across strategic accounts including John Lewis, Next, M&S, Office, Zalando, Macy’s and Nordstrom.
Maintain strong visibility of account performance, collection priorities and trading opportunities to inform activation and investment decisions.
Participate in key commercial and customer meetings, bringing a strong brand and consumer perspective to account planning.
Retail, Digital & Marketplace Activation
Drive strong execution across wholesale retail environments, including windows, pop-ups, visual merchandising, POS and customer-specific opportunities.
Ensure FitFlop is represented consistently and effectively across digital wholesale environments, including brand stores, product pages, imagery, copy and campaign assets.
Work closely with the Pureplayer Specialist to define the marketing approach across priority marketplaces covering retail media, digital amplification and marketplace opportunities, supported by relevant specialist capability.
Identify opportunities across retail media, search, display and other customer-owned channels to increase visibility, engagement and performance.
Ensure learning from digital and physical retail activation informs future account plans.
Campaign, Launch & Sell-In Delivery
Lead the effective activation of global campaigns and seasonal product launches across priority wholesale accounts.
Work closely with Global teams to ensure customers receive assets, toolkits and activation support with sufficient lead time.
Support key wholesale sell-in moments, ensuring product, brand and commercial priorities are translated into compelling customer-facing plans.
Ensure execution remains consistent with FitFlop’s global brand standards while responding intelligently to retailer and local market requirements.
Identify and resolve barriers to execution, escalating wider issues where appropriate.
Team Leadership & Ways of Working
Lead and develop the team and specialist capabilities supporting wholesale activation, setting clear priorities,…