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Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.
We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.
Job Description
Position Summary
Teledyne LeCroy, a global leader in test and measurement, protocol analysis, compliance, and validation solutions, seeks a strategic, results-driven, and collaborative Marketing Manager to lead global marketing initiatives for its Protocol Solutions Group.
The Marketing Manager will develop and execute integrated strategies that increase customer engagement, generate leads, accelerate product adoption, and drive revenue growth. Serving as the primary link among Product Management, Sales, Regional Marketing and external partners, this role ensures consistent messaging and effective go-to-market execution worldwide, for our industry-leading test solutions.
The ideal candidate combines strong business and marketing expertise with excellent communication and project leadership skills, along with experience marketing complex technologies to engineering and enterprise customers.
Key Responsibilities
Marketing Strategy & Planning
Partner with executive leadership and product management to support growth initiatives, product launches, market expansion, and strategic priorities.
Support Marketing team to execute comprehensive global marketing plans aligned with the company business objectives.
Monitor industry trends, customer needs, competitive activity, and emerging technologies to identify new solutions for outbound marketing and brand initiatives.
Identify market opportunities, competitive threats, customer needs, and recommend marketing investments and priorities to align with business goals
Manage strategic relationships with special interest groups and other industry leaders
Product Marketing
Lead go-to-market planning for new products and services
Partner with Product Management on messaging, positioning, and differentiation
Define target audiences, use cases, and value propositions
Develop product launch plans and commercialization strategies
Marketing Communications & Go-to-Market Execution
Work with Program team and Marketing Communications team to develop communication strategies supporting marketing initiatives inclusive of brand awareness, product awareness, and new products and services.
Partner with Product Management to lead product launch activities for new hardware, software, and services offerings.
Co-develop positioning, messaging, value propositions, and competitive differentiation for our products and solutions. Oversee development of customer success stories, technical articles, webinars, and application-focused content.
Manage the planning and execution of marketing campaigns that include press releases, customer announcements, newsletters, advertising, industry publications, social media.
Create and maintain sales enablement materials, presentations, datasheets, brochures, videos, and customer-facing content.
Support pricing, promotional programs, channel initiatives, and market awareness campaigns.
Work with Marketing Communications team to create customer-facing messaging and content that helps to highlight technical articles, webinars, and success stories.
Manage newsletters, press releases, announcements, and thought leadership content
Manage media and analyst communications
Digital Marketing, Demand & Lead Generation
Own campaign strategy across digital and traditional channels
Work with digital marketing and web teams to optimize website content, SEO, AI-driven search visibility, analytics, and user engagement.
Manage SEO strategy…