Job Overview:
We are looking for a Copy Lead / Manager with strong advertising or creative agency experience who can lead copy across multiple brands. The role requires a combination of strategic thinking, campaign ideation, hands-on copywriting, and team leadership .
Key Responsibilities
Develop creative copy for social media, digital platforms, campaigns, websites, and brand communication .
Manage content and communication for multiple brands while maintaining distinct brand voices.
Build brand-wise communication strategies, content plans, and content pillars .
Ideate and develop campaign concepts, creative directions, and communication ideas .
Research target audiences, market trends, competitors, and industry insights .
Edit, proofread, and review content to ensure quality, clarity, accuracy, and consistency .
Maintain brand tone, voice, messaging, and creative standards .
Collaborate with designers, animators, videographers, social media, and account teams to execute campaigns.
Lead copy projects from brief to final execution , ensuring timely delivery and quality.
Mentor and guide junior and mid-level copywriters and provide constructive feedback.
Contribute to creative brainstorming, campaign strategy, and overall creative direction .
Must Have:
5–7 years of professional copywriting experience in an advertising, creative, or digital marketing agency — mandatory.
Strong experience in campaign ideation, brand communication, social media, and content strategy .
Proven ability to develop creative concepts and communication strategies for multiple brands.
Excellent command of English, grammar, storytelling, and copywriting .
Strong understanding of digital content, social media trends, and audience behaviour .
Ability to manage multiple brands, projects, deadlines, and stakeholders independently.
Strong leadership, mentoring, communication, and presentation skills .
Portfolio showcasing campaigns, brand communication, and creative copy is required.
Experience: 5–7 Years
Agency Experience: Mandatory