Content Manager - Portugal - 12 month FTC / Secondment
Job Title: Content Manager - Portugal (12 month FTC / Secondment)
Location: Malta
Grade: M2
PokerStars SEU: A growth story you can be part of
PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.
We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.
Build the life you want, while making your mark on the future of PokerStars SEU.
Role Overview
As the Content Manager for PokerStars.pt, you will lead all Customer Marketing communication channels across the Portuguese platform, including website, push, email, and in product communications.
You will be responsible for writing compelling and compliant Portuguese content and own the planning, briefing and creation of high-quality customer communications assets that drive commercial objectives while maintaining brand consistency.
Your willingness to learn, work hard, and grow will be essential as you build your career in commercial gaming whilst supporting our ambitious long-term vision in the Portuguese market and Southern European liquidity.
What you’ll do:
Content Planning and Management
Develop and implement comprehensive communication plans across all customer touchpoints
Create content calendars aligned with commercial objectives and promotional activities
Ensure all content adheres to Portuguese tone of voice (TOV) and PokerStars brand guidelines
Collaborate with commercial teams to support product launches, promotions, and campaigns.
Content Creation
Lead the creation of customer-facing content in Portuguese across multiple channels, ensuring Copywriters, Studio, Website and Channel Teams are briefed correctly and have the correct assets available in accordance with SLAs
Write and edit compelling copy for emails, push notifications, website content, and in-app messaging
Develop engaging content that drives player acquisition, retention, and reactivation
Maintain content consistency across all platforms and touchpoints aligned with wider Marketing channels.
Compliance & Quality Assurance
Ensure all content meets Portuguese regulatory requirements and responsible gaming standards
Work closely with legal and compliance teams to maintain adherence to local regulations
Implement quality control processes for all customer communications
Stay updated on Portuguese gambling advertising regulations and guidelines
Performance & Optimization
Monitor content performance metrics and KPIs
Conduct A/B testing to optimize messaging effectiveness
Analyze customer engagement data to inform content strategies
Report on content performance and provide recommendations for improvement
Collaboration
Collaborate with Network, Marketing, and Commercial teams
Collaborate with design teams for visual content requirements
Coordinate with wider commercial team for campaign execution
What you’ll bring:
Native-level Portuguese language skills with excellent written communication
Several years of content management experience, preferably in gaming/gambling industry
Proven track record in multi-channel content creation
Strong understanding of Portuguese market and cultural nuances
Experience with content management systems and marketing automation tools
Knowledge of Portuguese gambling regulations and responsible gaming requirements
Desirable
Experience with PokerStars or similar iGaming brands
Understanding of poker
What you’ll get:
Discretionary annual performance bonus
30 days paid leave
Health and dental…