CVM Senior Manager - Portugal - 12 month FTC / Secondment
Job Title: CVM Senior Manager - Portugal
Location: Malta
Grade: M3.1
PokerStars SEU: A growth story you can be part of
PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.
We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.
Build the life you want, while making your mark on the future of PokerStars SEU.
Role Overview
The role will translate the Portugal commercial strategy into clear annual, quarterly and monthly plans, ensuring strong coordination across products, customer segments, promotional activity, budgets and key business priorities.
A core part of the role is to maximise customer value across the lifecycle through effective segmentation, proposition development, activation, retention, reactivation and cross-sell strategies.
During the platform migration period, the role will also provide hands-on operational support to ensure that key commercial journeys, campaigns and customer experiences are correctly configured and tested before launch.
The role is primarily focused on Commercial Planning, CVM, performance, budget management and proposition execution, with migration-related activities representing a temporary operational responsibility during the transition period.
What you’ll do:
Commercial Planning & Performance
Own and continuously optimise the integrated Portugal Poker & Casino commercial plan.
Build annual, quarterly and monthly commercial plans aligned with market objectives and business priorities.
Translate strategic objectives into clear initiatives, benchmarks, achievements and execution plans.
Maintain a coordinated commercial calendar across Poker, Casino, CRM/CVM, promotions and key customer activities.
Identify growth opportunities across acquisition, activation, retention, reactivation and cross-sell.
Coordinate completion of commercial priorities across relevant teams and interested parties.
Develop business justifications and support post-campaign and post-initiative reviews.
Partner with Analytics to identify performance trends, opportunities and areas requiring corrective action.
Provide clear and regular performance updates against agreed commercial critical metrics.
Ensure interested parties have visibility of key campaigns, promotions, launches and market priorities.
Customer Value Management – CVM
Lead the Portugal CVM approach across the full customer lifecycle.
Develop customer segmentation and lifecycle strategies for Poker and Casino customers.
Drive plans covering: onboarding and activation; engagement; retention; reactivation; cross-sell; customer value and LTV growth.
Develop relevant propositions, incentives and promotional mechanics by customer segment.
Translate commercial objectives into actionable customer and segment plans.
Optimise customer contact strategies, frequency and targeting.
Work closely with CRM/CVM execution teams to ensure campaigns are correctly configured and delivered.
Use performance data and customer insight to continuously optimise engagement, retention and customer value.
Ensure Poker and Casino communications are coordinated within an integrated customer contact strategy.
Promotional & Budget Planning
Own and coordinate promotional planning across Poker and Casino for Portugal
Lead commercial and promotional budgets within agreed frameworks.
Ensure promotional investments have clear objectives, indicators and success measures.
Assess campaign and promotional…