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Job Description:
Join Job Duck as a Marketing Operations Specialist and play a vital role in maintaining the operational excellence behind a high-performing legal marketing department.
This position is responsible for ensuring marketing data accuracy, maintaining a strong and consistent local online presence, supporting website and CRM operations, managing directory profiles, and overseeing performance tracking initiatives that help marketing leaders make informed decisions. This is a highly structured, process driven role designed for someone who enjoys working with systems, checklists, and detailed workflows. The ideal candidate takes pride in accuracy, consistency, and organization, and finds satisfaction in keeping marketing assets, data, and reporting reliable and up to date. Success in this role is measured by precision, turnaround time, accountability, and the ability to execute recurring processes with a high degree of accuracy.
• Monthly compensation range: 1800 USD to 2150 USD
Responsibilities include, but are not limited to:
Distribute and track quarterly attorney profile review checklists
Submit eligible Google LSA disputes within required timelines
Monitor dispute performance metrics and coverage levels
Document citations, competitor visibility, screenshots, and supporting evidence
Conduct database hygiene reviews, including duplicate management and field completion audits
Validate UTM parameters, campaign tracking links, forms, and routing functionality
Organize and maintain HubSpot templates, email sequences, and sales resources
Track marketing and business development projects, tasks, deadlines, and follow ups
Prepare weekly status reports for the Marketing Manager
Document meeting notes, action items, and project updates
Maintain team calendars and assign tasks through Asana
Execute email marketing deployments, audience segmentation, and list hygiene activities
Execute monthly AI search visibility and citation testing across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
Deliver monthly AI visibility reports to marketing leadership
Perform weekly HubSpot record audits and data quality reviews
Maintain SOPs, documentation libraries, process guides, and internal FAQs within Trainual
Support the Vancouver office digital presence launch, including citation management, location page implementation, phone tracking, photography updates, and review generation processes
Format and publish blog posts and website pages in WordPress and HubSpot
Maintain content inventories, publication logs, refresh schedules, URLs, keywords, and update records
Maintain attorney biography and CV libraries
Assist attorneys with creating, updating, and optimizing professional directory profiles
Manage submissions to legal and professional directories
Review Google Local Services Ads leads daily
Investigate and correct lead source attribution issues within marketing-owned fields
Verify referral source tagging and data consistency
Coordinate shipping, mailings, marketing materials, and event logistics
Support reporting initiatives and marketing performance tracking
Add images, audio files, metadata, schema markup, titles, descriptions, and tags before publication
Validate SEO elements, tracking links, and website functionality before content goes live
Ensure complete NAP consistency across all directory listings and citations
Monitor reviews daily and manage responses according to established approval procedures
Track attorney profile performance and directory visibility…