The Manager, Digital Acquisition, Marketing & Engagement position exists to lead the development, execution, measurement, and optimization of Focus on the Family’s digital acquisition and discovery strategies across paid digital advertising, traditional organic search (SEO), and AI/answer engine search (AEO/GEO). This role oversees paid campaign strategy and performance across Google Ads, Meta, and other social media platforms, while leading SEO and GEO strategies to strengthen organic search visibility and AI-driven discovery. Using tools such as Google Analytics, SEMrush, and AI-search intelligence platforms, this position translates campaign performance and search insights into actionable strategies that increase awareness, engagement, and measurable ministry outcomes.
Essential Duties/Responsibilities:
Is accountable for developing and optimizing an integrated search discovery strategy across paid search, organic search (SEO), and AI/answer engine search (AEO/GEO), with the objective of increasing Focus on the Family's visibility and constituent engagement across digital properties.
Is accountable for the optimization of paid search opportunities, both revenue-generating and ministry-focused, that lead to constituent engagement across Focus on the Family digital properties.
Designs and executes campaign strategies across Google Ads accounts, campaigns include ministry-focused, Ecommerce, Google Grant, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
Designs and executes campaign strategies across Meta Ads and other social media ad accounts, campaigns include ministry-focused, Ecommerce, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
Designs and executes A/B tests using a rapid test-and-learn approach to continuously optimize ad performance and post-click user engagement.
Proactively contributes to campaign budgets; manages execution against campaign strategies by optimizing spending during campaigns; and reports on results and learnings after campaigns conclude.
User Google Analytics and other reporting tools to ensure user behavior and engagement from marketing efforts is tracked properly and deeply understood behavior beyond ad platform reporting.
Leads foundational SEO research using Semrush or equivalent platforms to identify constituent search demand, search intent, keyword opportunities, competitive search gaps, content opportunities, organic search trends, and areas where existing content can be improved to increase discoverability and engagement.
Leads Answer Engine Optimization (AEO/GEO) research and measurement using AI-search intelligence platforms to understand how Focus on the Family, its ministries, resources, priority topics, and offers are represented across AI answer engines.
Monitors AI-search visibility, share of voice, prompt performance, competitor presence, citations, sentiment, and brand accuracy, and translates findings into recommendations for content development, optimization, digital PR, earned media, and other strategies that improve Focus on the Family's authority and discoverability in AI-generated answers.
Supports the Sr. Dir. Marketing-Guided Digital Engagement by delivering strategic keyword, prompt, audience-intent, competitor, and search-demand insights that inform ministry content strategy and help Focus develop resources around the questions, needs, and topics constituents are actively exploring through both traditional and AI-powered search.
Analyzes the sources and content cited by AI answer engines to identify opportunities for Focus-owned content, earned media, authoritative third-party references, partnerships, and other sources to strengthen Focus on the Family's authority and likelihood of inclusion in AI-generated answers.
Monitors how AI platforms describe Focus on the Family, its ministries, programs, resources, and positions; identifies material inaccuracies or outdated information; and…