The Graphic Designer - Podcasting & Social Media position exists to create the visual identity that pulls listeners and viewers into Focus on the Family's podcasts and social channels. This role designs episode artwork, thumbnails, and platform-native graphics for the ministry's podcasts and social media channels, ensuring every piece reflects Focus on the Family’s brand standards while optimizing for the visual conventions of each platform. This role partners closely with podcast producers, videographers, and community managers to deliver a high volume of creative assets on weekly publishing schedules. Working under the direction of the Podcasting & Social Media Director, the Graphic Designer balances brand consistency with the testing and iteration needed to drive audience growth on YouTube, Facebook, Spotify, Apple Podcasts, X, Instagram, TikTok, and other platforms.
Essential Duties/Responsibilities:
Designs long-form thumbnails for YouTube and podcast platform listings (Spotify, Apple Podcasts), producing volume aligned with the weekly podcast publishing cadence across all assigned podcast sub-teams.
Designs short-form thumbnails and platform-native graphics for Reels, Shorts, TikTok, and similar formats.
Creates full-frame visual assets used during podcast episodes such as lower-thirds, key art, overlays, and episode title cards that reinforce series identity.
Builds bio, profile, and channel banner updates across YouTube, Spotify, Apple Podcasts, Instagram, TikTok, X, and Facebook to keep podcast brand presence current.
Conducts long-form and short-form thumbnail performance analysis, partnering with producers and community managers to identify which visual approaches drive higher click-through and engagement.
Iterates on thumbnail design based on data, A/B test results, and audience response.
Adheres to Focus on the Family's brand standards while adapting them to the visual conventions of each social platform.
Partners with producers, videographers, and community managers in production planning so visual assets are ready in time for episode releases.
Manages multiple parallel design queues across the assigned podcast sub-teams, prioritizing based on publishing schedules and campaign priorities.
Archives source files, exports, and master assets in shared storage so producers and downstream teams can find and reuse them.
Stays current with social platform visual specs, thumbnail trends, typography practices, and design tools relevant to the podcasting and social media space.
Other Duties/Responsibilities:
Performs other duties as assigned
Managerial Breadth/Scope of Job:
None
Working Environment/Physical Requirements:
Fast-paced office environment with frequently changing priorities
Physical presence at the Colorado Springs campus
Weekly publishing deadlines drive a steady cadence of design output
JOB QUALIFICATIONS/REQUIREMENTS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values
Personal Characteristics:
Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal…