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Fractal Analytics is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite empowers imagination with intelligence. And that it will be such Fractalites that will continue to build the company for the next 100 years.
Please visit Fractal | Intelligence for Imagination for more information about Fractal.
Role Overview
We are looking for an experienced Marketing Analytics / Decision Science Consultant to join our team on an urgent basis. This role requires strong expertise in marketing analytics, data-driven decision-making, and campaign performance optimization. The ideal candidate should be able to quickly onboard and drive impact within a fast-paced environment.
Fulltime role
Location: Remote (EST time zone preferred)
Key Responsibilities
Analyse and optimize ROI of marketing campaigns across channels
Perform analysis on user app data to identify whales in the add mobs ecosystem and do the right kind of recommendations for retention and increasing revenue from such app partners
Work closely with the leaders and senior analysts on the paid media side for ad mobs and figure out strategies and analyses to help with the program which focuses on increasing revenue from prime customers in the ecosystem
Ambiguity and scoping skill in defining measurement gap structuring minimum viable measurement approaches and translating high level business priorities into structured analytical roadmaps
Monitor and evaluate key performance metrics, including: Campaign activations
Revenue generation
Overall campaign performance
Conduct deep-dive analysis on social media campaigns and performance metrics
Build insights and actionable recommendations to improve marketing effectiveness and efficiency
Leverage data to support strategic decision-making
Required Expertise
Strong background in Marketing Analytics / Decision Science (mandatory)
Funnel and cohort analysis ability to build and measure unmanaged and managed setup funnels survival rate benchmarks and retention tenure tracking baselines
Campaign attribution and reporting experience developing tracking mechanisms for lifecycle marketing campaigns to evaluate Roy investment adjustments and campaign influence on partner adoption
Strong understanding of partner lifetime value addressable publisher churn reduction and revenue impact analysis tracking in-yard captured revenue and time-to-live
Hands-on experience in: Marketing Mix Modeling (MMM)
Multi-Touch Attribution (MTA) and Long-Term Attribution (LTA)
Funnel Analytics
Campaign Analytics
ROI analysis across marketing and social media channels
Technical Skills
Data extraction and infrastructure proficiency in querying and working with large-scale product data tables tracking setup to activation drivers and navigating complex data environments such as product data tables and internal bi systems
Proficiency in working with and setting up agenting workflows using clients first-party agenting tools
Proficiency in: SQL
Advanced Excel
Strong understanding of statistical and analytical techniques, including: Correlation
Regression
Forecasting
Segmentation
Experience with the these skills as: AdMob
AdSense
Soft Skills
Cross-functional collaboration ability to partner closely with product analyst engineers
Excellent communication and stakeholder management skills
Highly adaptable, flexible, and eager to learn
Ability to work independently in a remote, fast-paced environment
Ideal Candidate Profile
Consultant with strong Decision Science / Marketing Analytics background
Proven…