Who We Are
Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.
Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.
We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.
You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.
Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.
How You Will Make an Impact
Frida is seeking a Director, Soft Goods Product Development to join our Product Development team based in Miami, FL. Reporting to the SVP, RD&E, this leader will own technical product development from concept through commercialization, build scalable Soft Goods capabilities and processes, and strengthen business continuity across the portfolio. The ideal candidate combines deep cut-and-sew and soft goods engineering expertise with strategic leadership, hands-on execution, and cross-functional collaboration, thriving in a dynamic, fast-paced, entrepreneurial environment.
Responsibilities to include:
Own technical development and execution of Soft Goods products from concept through commercialization and manufacturing launch.
Translate Industrial Design intent into manufacturable products, balancing consumer experience, performance, quality, regulatory compliance, and cost.
Partner with internal and external Industrial Design, prototyping partners, Sourcing, Operations, Quality, Regulatory, and Project Management to deliver launches on time and within financial targets.
Lead technical decisions on materials, supplier selection, design for manufacturability (DFM), validation, manufacturing readiness, and production start.
Collaborate with Brand and Industrial Design to evaluate concepts and category expansion opportunities against consumer needs and supplier capabilities.
Define and scale the operating model, technical capabilities, and development processes for Soft Goods across apparel, utilitarian products, and knits.
Identify capability gaps and partner with senior leadership on organizational structure, hiring plans, technical competencies, and external partnerships.
Develop supplier capabilities and engagement practices in partnership with cross-functional teams.
Standardize engineering tools, technical documentation, design reviews, Tech Packs, manufacturing readiness, and commercialization practices.
Improve development efficiency, cycle time, product quality, and manufacturability through scalable processes.
Lead supplier transitions, second-source qualifications, and product sustainment initiatives to improve supply chain resilience.
Assess alternate suppliers and drive design or material changes required to support alternate manufacturing sources.
Drive cost savings, international expansion support, and supply risk reduction while maintaining product quality and consumer experience.
Support additional projects and responsibilities as business needs and priorities evolve.
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