Who We Are
Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.
Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.
We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.
You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.
Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.
How You Will Make an Impact
Frida is looking for a Marketing Execution Manager (Contract) to join our Marketing Team and efficiently plan and prioritize deliverables and resources between all Frida brands in the US and global markets while working across multiple projects. The ideal candidate will manage internal timelines, vendor communication, budgets, assets and scopes, while working closely with cross-functional teams to develop and execute marketing initiatives. The ideal candidate is driven, has an eye to maintain brand standards, is able to make decisions and can solve problems in a dynamic, fast-paced environment.
Responsibilities to include:
Develop & manage Frida marketing & design processes to ensure all projects run on time and on budget
Manage cross functional processes between marketing and project management, product development, packaging, legal and compliance
Plan, develop, and manage yearly project calendars and schedules to meet requested launch timelines
Develop, manage, update and track against project timelines/milestones, while regularly communicating any timeline changes to Brand, Creative, Project Management and cross functional teams
Intake and review all creative briefs for accuracy prior to creative kick off, flagging issues and updates as needed
Oversee all marketing projects for Frida across all brands. Oversee Global marketing requests and internal projects across Frida as needed. Assist with print production projects as needed
Proactively identify project conflicts and risks and provide resolutions to ensure projects are running smoothly at all times
Coordinate and manage large scale packaging and campaign initiatives
Plan, schedule and manage meetings with executive leadership, both creative and marketing. Meetings to include project status meetings, creative reviews, kickoffs across brands, and more
Capture feedback during reviews. Ensure all feedback is thorough, accurate and actionable prior to sharing with creative teams.
Responsible for routing all assets for review between creative teams and requesters by review date. Review all assets for accuracy and deliver final assets, creating trackers as needed
Develop and maintain resource allocation across internal creative team as well as external freelancers. Monitor workload and reprioritize work as needed based on business justifications
Manage relationships with agencies and freelance copywriters
Work with Brand teams on retail marketing executions including retailer-specific advertising efforts
Work with external production…