SAE Industry Technologies Consortia (ITC), Performance Review Institute (PRI) and SAE International (SAE), deliver shared solutions to industry's common challenges.
Join us and create a higher standard for a better world.
The Vice President of Commercialization and Growth leads an integrated commercial organization that connects market and customer intelligence with portfolio priorities, commercialization, sales, marketing, and customer experience. Reporting to the EVP and COO, the Vice President accelerates sustainable growth, strengthens market relevance, and translates SAEI/ITC expertise, content, standards, communities, and other assets into differentiated offerings and lasting customer value.
As an SLT member, the Vice President contributes to affiliate strategy execution, transformation, and performance. The role works with the CEO and Executive Leadership Council to provide market insight and foresight and partners with PRI business development leadership to surface opportunities across the enterprise. The Vice President partners closely with the Senior Director of Portfolio and Innovation, currently reporting into the CDTO office, and with the CDTO to align commercial priorities, innovation, and digital capabilities. Key Responsibilities
Growth Strategy and Market Foresight
Develop and execute growth and commercialization strategy aligned with affiliate strategy, financial objectives, and enterprise priorities.
Build market intelligence, customer research, segmentation, market sizing, competitive analysis, and strategic foresight capabilities.
Identify unmet needs, attractive markets, and opportunities where SAEI/ITC can create differentiated value; translate insights into investment and growth recommendations.
Bring external insights to the CEO and ELC and share relevant intelligence and opportunities with PRI business development leadership.
Portfolio Direction and Commercialization
Connect market and customer insights to portfolio priorities, product strategy, and resource allocation in partnership with business owners and the Senior Director of Portfolio and Innovation.
Assess opportunities to grow, modernize, combine, reposition, partner around, acquire, or retire offerings; sponsor business cases through established approvals.
Lead commercial readiness, including value propositions, pricing, positioning, channels, launch planning, adoption, and performance measurement.
Strengthen product operations and lifecycle management, with clear ownership of product performance and a pipeline of validated offerings and business models.
Sales and Revenue Performance
Lead sales strategy, organization, capabilities, and performance across assigned markets, customer segments, product lines, and channels.
Establish disciplined pipeline management, forecasting, account planning, opportunity management, and revenue reporting.
Develop strategic customer relationships, cross-selling, bundled solutions, partnerships, and new routes to market.
Align sales priorities and incentives with portfolio strategy, financial objectives, and long-term customer value.
Marketing and Customer Experience
Lead integrated brand positioning, demand generation, product and digital marketing, market development, and customer communications within enterprise brand direction.
Establish clear value propositions for customers, members, and industry stakeholders across the portfolio.
Lead Customer Success and Service and strengthen the end-to-end customer journey, reducing friction across channels and business units.
Use customer feedback and behavioral data to improve acquisition, engagement, conversion, retention, satisfaction, and lifetime value.
Innovation and Digital Partnership
Partner with the Senior Director of Portfolio and Innovation to translate validated opportunities into commercial priorities, business cases, and executable launch plans.
Partner with the CDTO to connect commercial opportunities with the AI and digitalization strategy, technical…