Who we are
We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.
Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.
Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.
The Team You'll Join
Our Retention Marketing team in Bath keeps readers engaged and subscribed across Future's global portfolio. Based in our Bath office on a hybrid basis, we build direct relationships with print and digital subscribers using a customer-first approach. We manage lifecycle journeys, test win-back pricing, and optimize email campaigns across iconic print titles and digital memberships. You'll join a collaborative, supportive CRM group dedicated to delivering data-led campaigns and increasing subscriber lifetime value.
What you'll do
Reporting to the Retention Manager in Bath, you'll manage end-to-end customer retention campaigns across digital and print subscriptions. You'll execute onboarding, engagement, and win-back initiatives to reduce churn and build reader loyalty. In this role, you'll partner with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences.
On a daily basis, you'll plan and schedule automated email campaigns using CRM and ESP software. You'll brief creative teams on copy and design assets, run A/B tests on offers, and track metrics in Google Workspace. Additionally, you'll evaluate monthly campaign results, translate spreadsheets into clear recommendations, and present performance insights to cross-functional stakeholders.
Plan and execute multi-channel retention, onboarding, and win-back campaigns to increase subscriber engagement and lifetime value.
Manage end-to-end campaign delivery, briefing creative teams on high-converting copy, design assets, and promotional offers.
Collaborate with CRM teams to build, test, and deliver automated email marketing series and digital customer journeys.
Review retention metrics and monthly performance data to evaluate campaign impact and support commercial planning.
Run A/B tests on email subject lines, layouts, and promotional offers to continuously optimize subscriber retention.
Partner with cross-functional stakeholders in Editorial, Digital, and Customer Service to advocate for customer-first retention strategies.
What you’ll bring
Demonstrable experience managing retention marketing, CRM campaigns, or customer lifecycle journeys in subscription or recurring revenue environments.
Proven skill in executing multi-channel email marketing campaigns and automated digital subscriber sequences.
Strong data evaluation skills with an ability to translate spreadsheet data into clear campaign recommendations.
Excellent copywriting and proofreading skills, ensuring high attention to detail and consistent brand voice across campaigns.
Collaborative approach to problem-solving and managing creative projects alongside design, editorial, and CRM teams.
Creative curiosity for A/B testing email subject lines, layouts, and promotional offers, alongside knowledge of digital marketing trends.
Minimum Requirements
Experience delivering retention, CRM, or email marketing campaigns within subscription or recurring revenue sectors.
Practical experience managing email automation platforms, digital customer journeys, and spreadsheet software like Google Workspace.
Ability to work from our Bath office on a hybrid basis.
What we offer
Uncapped leave
Enhanced parental leave
Discounted rates with Dental care and…