Job Req ID: 107819
Job Type: Full-time
Work Category: Hybrid Telecommute, Hybrid Telecommute
Application Close Date: 12/09/2026
Sponsorship: Not Available
Compensation: $ 85,200 - $ 127,800
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We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor 'Best Places to Work.' We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
View our Corporate Values and Mission Statement here.
Location: Must be willing and able to be based in Dallas, TX (Requires 4 days per week onsite) OR Modesto, CA (Requires 3 days per week onsite)
Portfolio: Candidates will be asked to share a content-creation portfolio during the interview process that highlights relevant examples of their work across social media platforms.
A Taste of What You'll Do
Bring brands to life where culture, creativity, and community meet. As a Senior Social Media Content Specialist, you'll serve as the primary social-media owner for Whiny Wines brand, shaping how it shows up across Instagram, TikTok, LinkedIn, and other active and emerging platforms. You'll turn brand objectives, audience insights, trends, and performance data into social-first content that builds relevance, engagement, and brand growth.
You'll own the content journey from strategy through execution, developing content calendars, creating platform-native concepts, writing copy and scripts, shooting and editing video, publishing content, and engaging with communities. Whether you're capturing behind-the-scenes moments at an event, identifying the next cultural opportunity, or refining content based on performance, you'll combine strong creative instincts with data-informed decision-making.
You'll also be a trusted social-media thought partner, collaborating with Brand, Creative, PR, Compliance, analysts, agencies, creators, and other partners. You'll help establish best practices for social tone of voice and brand expression, monitor trends and consumer sentiment, and translate insights into action. If you thrive at the intersection of strategy, hands-on content creation, internet culture, and measurable results, this is an opportunity to make a meaningful impact on how our brands connect with consumers.
What You'll Need
Bachelor's degree plus 4 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 3 years of Gallo digital marketing, sales, marketing, advertising, public relations or account management experience reflecting increasing levels of responsibility and 2 years of social media marketing, content marketing, content strategy and/or digital marketing experience.
Required to travel up to 40% of the time in order to conduct job duties.
Proven experience in growing and engaging social media audiences.
Experience in content creation in a marketing setting
Experience with UGC/EGC/CGC including filming, editing and being on camera.
Demonstrated experience working with video editing platforms such as CapCut, Edits, Canva, InShot, and Adobe Premiere Pro.
Required to remain up to date with social media trends and what is successful and trending on social platforms.
Experience in social media metrics and monitoring tools (I.e. Emplifi or Sprout Social).
Proven ability to be a creative and innovative thinker, including excellence in concepting & copywriting.
Excellent written and verbal communication skills.
Demonstrated knowledge and strong understanding of all social media channels.
Strong strategic, analytical, and organizational skills.
Ability to work independently as well as effectively in a collaborative team environment.
Effective time management skills.
Creative, organized,…