Digital Product Strategy | Web Technology | Growth & Innovation
Company: LocaliQ, powered by the USA TODAY NetworkLocation: RemoteCompensation: $112,000 annually
About the Role
We are seeking a strategic, hands-on Director of Web Strategy and Growth to lead the evolution of our digital experiences, platforms, and technology into powerful drivers of customer engagement, conversion, and revenue growth.
This is an opportunity for a digital leader who thinks beyond traditional website management. You'll own the strategy, roadmap, technology, and performance of our web ecosystem while identifying new ways to create value through product development, interactive tools, personalization, and AI-enabled experiences.
You'll lead a small team of web developers, translating business priorities into actionable development plans, setting clear expectations, and ensuring projects move forward with focus, accountability, and speed. Working closely with leadership and cross-functional partners, you'll balance immediate business needs with a longer-term vision for how our digital experiences can become smarter, more personalized, and more impactful.
The ideal candidate brings a strong combination of digital product thinking, technical knowledge, growth strategy, and people leadership. You know how to connect technology investments to business outcomes, turn customer insights into meaningful improvements, and guide a development team through complex projects and competing priorities.
Why This Role Stands Out
Strategic ownership: Lead the direction, roadmap, and ongoing evolution of a company's digital ecosystem, with a direct connection to business growth and revenue.
Build what's next: Help move beyond traditional website maintenance toward product development, interactive tools, personalized experiences, and AI-enabled solutions.
Lead and influence: Manage a small, talented development team while working directly with leadership to prioritize initiatives and deliver meaningful results.
Technology and innovation: Influence platform decisions, technology investments, and the tools that shape our digital capabilities.
Visible business impact: Drive measurable improvements in customer acquisition, engagement, conversion, and overall digital performance.
Room to make an impact: Step into a leadership role where your ideas, decisions, and ability to execute will have a meaningful influence on the future of our digital experiences.
What You Will Do
Own digital strategy and roadmap. Lead the strategy, priorities, performance, and ongoing evolution of our websites, digital platforms, and customer-facing experiences.
Lead and develop the web development team. Provide day-to-day direction, assign priorities, balance workloads, and establish clear accountability to keep projects moving and deliverables on track.
Drive product development. Identify opportunities to develop new digital tools, interactive experiences, and customer-facing solutions that create value beyond traditional website functionality.
Optimize the customer journey. Improve end-to-end digital experiences across websites, landing pages, forms, tools, and other touchpoints to increase engagement, conversion, and revenue.
Use data to drive decisions. Leverage analytics, customer insights, experimentation, and performance metrics to identify opportunities, measure results, and continuously improve digital experiences.
Shape future technology capabilities. Explore and implement opportunities involving AI, personalization, automation, and data-driven experiences to create smarter and more relevant customer journeys.
Manage the technology ecosystem. Evaluate and oversee web platforms, analytics, CRM integrations, marketing technology, vendors, and other tools to ensure technology investments support business objectives.
Partner across the organization. Collaborate with leadership, Marketing, Sales, Product, and technical teams to understand business needs, prioritize opportunities, and deliver…