The Sr. Account Manager role is responsible for building, maintaining, & growing relationships with clients by managing their advertising campaigns across multiple publishers/platforms (ex. search, display, social ads, O&O digital/print media etc.). The primary focus is ensuring our clients achieve & exceed their desired marketing goals through strategic campaign planning, and data analysis. As the Account Manager, you will act as the primary point of contact for client concerns and needs post-sales.
Must possess strong expertise in existing & emerging business marketing solutions, coupled with the ability to collaborate with our sales partners, post sales optimizers to identify opportunities, and effectively deliver solutions that maximize a client's ROI; are minimum expectations. In this dynamic role, a change-minded person will be crucial for effectively navigating the ever-evolving landscape of digital and traditional marketing concepts. Seamlessly, the AM will integrate with various teams and adapt to new challenges, ensuring that strategies remain agile and responsive to client needs.
Position Requirements:
Closely partner with sales team(s), in owning the client relationship by: building solid rapport, demonstrating transparency, & delivering results against joint business objectives
Understand, manage, and anticipate client expectations, gain client alignment, and fully mobilize/engage partner teams against the aligned approach while maintaining a strong communicative relationship
Create a consistent open line of communication ensuring our value story & service successes are in parallel to a client's needs/goals via performance reviews (Weekly, Monthly, etc.)
Articulate media programs to devise appropriate strategies and campaign implementation plans
Work alongside our sales, and post sales optimization teams to formulate and act upon appropriate digital strategies and executions. These actions will aid in meeting and exceeding our clients' business goals.
Advise our clients on how best to leverage feasible ongoing and impending marketing strategies
Ensure a highly consistent marketing message across paid search, organic presence, display, social media, and O&O digital/print marketing channels
Daily proficiency in customer relationship management, online search, and display advertising techniques and LocaliQ proprietary technologies
Review day to day campaign performance in collaboration with post sales optimization counterparts, assess digital campaign trends, facilitate client advertising performance discussions, & identify proactively creative new advertising techniques to further our client’s digital marketing needs
Hold primary responsibility for communicating and collaborating with backend support resources including, but not limited to, various digital solutions and ad operations teams, focused on delivering and exceeding client objectives (Daily, Weekly, Monthly, As Needed)
Key Skills:
Ability to quickly master business process, marketing, and technology concepts
Demonstrated expertise in customer relationship management
Mastery of key technologies and systems to review and advise on digital marketing campaigns
Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc.
Strong technical skills to recommend, assess, modify/adjust, & routinely improve marketing campaigns over their lifecycle
Demonstrated expertise with digital marketing publishing systems & processes
Excellent verbal & written communication skills
Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
Proven track record in relationship building and account management
Works efficiently and is always looking to streamline processes & workflows
Moderate Excel and PowerPoint skills required
Key Competencies:
Marketing Concepts & Digital Marketing Acumen:…