Who We Are:
With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media. We don’t shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it’s building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7+ years on average.
Our agency is frequently named as being one of the Best Places to Work as voted by our own employees, and continuously earn an 90%+ satisfaction rate in blind annual surveys among our clients and employees. Gatesman serves clients nationwide in Healthcare, Higher Ed, Energy, Financial, Retail and B2B.
Role Summary
The Manager, Performance Analytics & Innovation serves as a strategic and technical contributor within the Marketing Intelligence & Innovation (MI²) team. This role blends performance analytics, measurement strategy, emerging technology and a builder’s mindset to solve complex marketing challenges and develop new capabilities that move our clients and agency forward.
This person serves as a trusted analytics and technical voice for clients and internal teams, helping determine how to measure what matters, solve data and tracking challenges, and translate data into meaningful action. They are comfortable moving between business questions and technical solutions and can communicate complex topics clearly to both technical and non-technical audiences.
A critical part of this role is expanding Gatesman’s AI and innovation capabilities. This individual will build on the agency’s existing momentum by independently exploring new technologies and methodologies, developing and testing new solutions, and turning what works into repeatable systems and practices that can scale across teams and clients.
This position maybe be based in Gatesman's Pittsburgh or Chicago office and follows the agency's hybrid work schedule.
Key Responsibilities
1. Performance Analytics & Measurement Strategy Design and lead cross-channel measurement strategies tied to client business and marketing outcomes, including KPIs, data requirements and measurement approaches.
Serve as an analytics and technical consultant for clients and agency teams on analytics implementation, tracking, consent/CMP and cross-platform measurement.
Diagnose tracking, data quality and measurement challenges and recommend practical solutions.
Connect data across media, websites, CRM and other sources to uncover insights and translate them into clear business implications and actionable recommendations.
Develop and improve modern approaches to reporting and data delivery, including interactive reporting, data exploration, automated insights, alerts and AI-assisted analysis.
2. AI, Innovation & Capability Development Identify and develop opportunities to expand Gatesman’s use of AI, automation and emerging technology across agency and client work.
Independently research, test and evaluate new technologies and approaches, including AI-powered tools, agents and automated workflows.
Turn successful experiments and custom solutions into repeatable tools, frameworks and processes that can scale across teams and clients.
Share learnings through documentation, training and enablement to help others confidently adopt new capabilities.
Identify opportunities to automate or rethink existing processes to improve the quality, speed and scalability of our work.
3. Advanced Analytics & Emerging Methodologies Explore, learn and test advanced analytical approaches such as marketing mix modeling, incrementality, experimentation, attribution, predictive analytics and segmentation.
Develop analyses that move beyond what happened to explain why it matters and what action should be…