The Opportunity
The INR Product Marketing Manager will be responsible for all aspects of downstream marketing for the business serving INR patients, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training.
Principle Responsibilities
This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams— translating market insights into actionable strategies that accelerate growth.
Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight.
Key Responsibilities
Own the Business & Drive Strategy
Lead end-to-end ownership of product marketing initiatives, from insight generation through content development, execution and performance tracking
Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies
Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals
Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization
Translate Market Insights into Action
Synthesize voice of customer, KOL input, and market research into clear recommendations
Influence product roadmap decisions by partnering closely with R&D and upstream marketing
Identify unmet needs and proactively propose solutions
Lead Cross-Functional Execution
Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations
Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance
Act as the advocate for the commercial organization in cross-functional initiatives
Drive Commercial Activation & Launch Excellence
Develop and execute downstream marketing plans that drive adoption and revenue growth
Lead new product introductions, including positioning, messaging, tools, and training
Partner with Commercial Operations to ensure field readiness and effective execution
Anticipate adoption barriers and proactively adjust strategies
Proactively Manage Communication & Risk
Maintain clear, consistent communication with stakeholders on progress, risks, and decisions
Anticipate challenges early and propose solutions to mitigate impact
Drive alignment across teams through structured updates and clear decision-making
Deliver Operational Excellence
Manage and optimize marketing budgets for assigned portfolio
Ensure all initiatives meet regulatory and compliance requirements
Monitor performance metrics and continuously optimize based on results
Build External Influence & Market Presence
Develop and maintain relationships with Key Opinion Leaders (KOLs)
Support advisory boards, speaking engagements, and market engagement strateg
Required Qualifications
Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience
8 years of experience in commercial and marketing
Has established a successful track record of innovative marketing/business development successes in a variety of market situations
Strong people leadership skills with proven track of developing others
Proven ability to develop and execute complex strategic business plans
Familiarity with primary and secondary market research and data analysis
Experience in managing KOLs and KOL programs
Demonstrated cross-functional leadership and collaboration skills
Experience and proficiency with P&L / budget management
Strong written and verbal communication skills
Ability to travel 25% of the time
Preferred Qualifications
Marketing…