Join GDT and be part of a dynamic team where innovation meets excellence! At GDT, our employees are the cornerstone of our success. GDT offers a people-first culture focused on inclusivity, growth, and innovation. Employees have access to career development opportunities, cutting-edge technology, and a collaborative environment. Employees are empowered to make a meaningful impact and are recognized for their contributions. As a global IT services company, we prioritize attracting, empowering, and retaining top-tier talent dedicated to delivering exceptional results.
About the role
The Sr Marketing Operations Specialist is a hands-on, individual-contributor role responsible for building, operating, and continuously improving GDT's marketing technology stack and data foundation. You will own the day-to-day operations of Salesforce Marketing Cloud and Account Engagement (Pardot), partnering closely with Marketing, Sales, and IT to deliver high-quality campaigns, data, reporting, and governance that support revenue growth.
This role is ideal for someone who enjoys getting into the details of systems, data, and processes, while also stepping back to design standards, workflows, and measurement that scale.
Key responsibilities
Marketing technology and governance
Own day-to-day administration, configuration, and optimization of Salesforce Marketing Cloud and Account Engagement (Pardot).
Manage integrations between Salesforce CRM, marketing platforms, and key third-party tools, working closely with IT and Sales Operations.
Define and maintain data, privacy, and permissioning standards for marketing systems, including consent management and subscription preferences.
Establish and document platform governance, including naming conventions, folder and asset structures, user roles, and approval workflows.
Monitor platform health, utilization, and technical debt, and maintain a prioritized backlog of enhancements.
Data, ICP, and audience management
Own marketing data quality processes, including deduplication, normalization, enrichment, and recurring remediation routines.
Define and operationalize ideal customer profile (ICP), target accounts, buying groups, and personas in Salesforce and marketing platforms.
Design and maintain audience segments, lifecycle stages, and routing logic that support campaigns, account-based programs, and sales follow-up.
Partner with Sales and RevOps to ensure lead, contact, and account data structures support pipeline visibility and attribution.
Campaign operations and execution
Build and maintain campaigns, including audiences, journeys/workflows, emails, forms, landing pages, preference centers, and tracking.
Own end-to-end campaign QA, including data checks, rendering and deliverability testing, link and tracking validation, and error remediation.
Standardize campaign briefs, intake, templates, and closeout processes to drive consistency and speed across the marketing team.
Ensure all programs have clear objectives, source and tracking alignment, and are correctly connected to Salesforce campaigns and opportunity data.
Reporting, measurement, and insights
Maintain and evolve dashboards and reports that provide visibility into funnel performance, campaign impact, account engagement, and database health.
Define KPI logic and calculations in partnership with Marketing and Sales leadership, documenting assumptions and limitations.
Analyze trends to identify insights, risks, and opportunities, and translate findings into clear recommendations for campaign and process improvements.
Contribute to attribution standards and lifecycle definitions that enable consistent reporting across programs and channels.
Budget and operating rhythm support
Support budget tracking and forecasting inputs for marketing programs and technology, including vendor spend, renewals, and purchase requests.
Maintain an inventory of platforms, licenses, and key contracts, flagging upcoming renewals and optimization opportunities.
Help…