Be the one building AI-powered experiences where they matter most.
At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
About the Role
The Business Development Representative (BDR) is a critical role responsible for driving high-quality pipeline generation through outbound-led prospecting activities . Working closely with Account Executives (AEs), the BDR strategically targets named accounts, initiates engagement with key stakeholders, and creates new sales opportunities.
While the primary focus of this role is outbound prospecting, the BDR will also handle a limited volume of inbound inquiries as needed. This position requires a proactive mindset, a customer-centric approach, and the ability to effectively leverage modern sales tools and techniques in a fast-paced, evolving sales environment.
Key Responsibilities
Outbound Prospecting
Execute targeted outbound outreach using intent data and account intelligence
Engage prospects through multi-channel approaches, including cold calling, email, and LinkedIn
Deliver highly personalized outreach by leveraging company insights, account context, and intent signals
Collaboration with Account Executives
Partner closely with AEs on account planning and territory strategy
Identify and prioritize high-potential opportunities within customer and prospect accounts
Develop comprehensive account profiles to support effective research and engagement
Inbound Lead Engagement (Limited Scope)
Respond promptly and professionally to inbound inquiries
Ensure high-quality initial engagement to convert interest into qualified sales opportunities
Database & CRM Management
Maintain accurate and up-to-date records in Salesforce and other lead management platforms
Expand contact coverage by identifying key personas and decision-makers using advanced research tools
Social Selling & Digital Engagement
Leverage social media platforms to prospect, network, and build relationships
Create and share relevant content to establish credibility and trust with target accounts
Continuous Improvement
Monitor and analyze outreach performance metrics to continuously improve conversion rates
Stay informed on industry trends, competitive landscape, and emerging tools to refine prospecting strategies
Required Qualifications
Experience : 2+ years of experience in business development, sales, or a related role within the IT industry; B2B experience strongly preferred
Communication Skills : Strong written, verbal, and interpersonal communication skills with the ability to engage a wide range of stakeholders
Curiosity & Problem-Solving : Demonstrated ability to uncover customer pain points and align opportunities with business needs
Adaptability : Ability to thrive in a fast-paced, changing environment while effectively prioritizing work
Technical Acumen : Comfortable using CRM platforms such as Salesforce, as well as sales technologies including Salesloft and LinkedIn Sales Navigator
Time Management : Proven ability to manage multiple priorities with a high level of accuracy and attention to detail
Collaboration : Experience working effectively in cross-functional and distributed teams
Preferred Qualifications
Experience using advanced prospecting tools such as 6Sense and LinkedIn Sales Navigator, and Salesloft
Proven experience with social selling
Familiarity with qualification frameworks such as BANT, MEDDPIC, or similar
Demonstrated ambition with a clear interest in career progression, viewing the BDR role as a foundational step in professional growth
Willingness to travel occasionally…