COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
JOB OVERVIEW
We're seeking a high-performing Account Executive (AE) to accelerate sales growth through strategic planning and impactful execution with key foodservice distributors and operator accounts.
This role is based in Salt Lake City and covers territories across the greater Utah geographic area. You'll be part of the high-energy Viva Los Utah team , which operates across Southern California, Lower Central California, Las Vegas, and Utah markets.
In this role, you'll lead both distributor and operator relationships across foodservice channels including K-12, Commercial, Healthcare, Lodging, Military, Colleges & Universities, and Business & Industry. You’ll identify new growth opportunities and lead efforts to strengthen customer loyalty in a fast-paced, competitive marketplace.
This Utah position will be responsible for managing and growing sales with key foodservice distributors, including Sysco Intermountain, USF Salt Lake, and Nicholas & Co Inc. Strong candidates for this role will bring a high bias for action, with a proven track record in strategic sales planning, closing deals quickly, negotiating effectively, and building long-term relationships in an ever-changing business environment.
KEY ACCOUNTABILITIES
Sales Strategy & Innovation
Develop a deep understanding of your customers and business to identify and act on growth opportunities
Lead sales planning and strong execution for your assigned distributors and operators
Use Salesforce daily to track pipeline, manage relationships, and drive execution
Influence distributor sales teams to prioritize and sell General Mills products
Create and implement customized marketing programs specific to the accounts within your territory
Business Planning & Executional Excellence
Execute local sales programs as outlined by Distributor and Non-Commercial National Account Executives
Launch new products and sales initiatives with operators and distributor partners in your territory
Manage and maximize ROI for territory budgets, including T&E, distributor, and operator budgets
Negotiate and execute distributor marketing agreements through joint business planning with a pay-for-performance mindset and win-win scenarios
Communicate key business updates frequently to the Region Manager and contribute to trade budget planning
Leverage Data & Analytics Tools including Salesforce, Operator Volume Data, and Bid Tool Data to identify and close new opportunities.
Embrace Salesforce as the daily tool to manage and grow your business: Consistently meet or exceed the in-person sales Visits goal of 10 per week.
Create and work a minimum of 74 unique, pre-planned operator opportunities per fiscal half, to be identified, aligned upon with the Region Manager, and loaded prior to the start of the half.
Achieve assigned territory volume growth target.
Ensure activation of 3+ distribution interactions per distributor, per fiscal half. Interactions to include 1 Joint Business Plan Meeting and 2+ à la Carte interactions inclusive of General Sales Meeting, District Sales Meeting, Culinary Meeting, and Product Training
Leverage General Mills data sources to mine for additional opportunities within the territory.
Influential Leadership
Collaborate with cross-functional peers across North America Foodservice (NAF) segment to grow your business
Build rapport and credibility with external partners to achieve shared goals
Other Responsibilities
Lead critical distributor and industry events including Distributor Food Shows,…