Job Title
Senior Manager, Art Director
Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Senior Manager, Art Director position will lead and mentor a team of designers, helping to set the artistic direction for projects and campaigns, and bring the vision to completion. The position must be able to understand business objectives, define creative strategy, coordinate with and supervise multimedia and production designers, and manage relationships with key project stakeholders. The Senior Manager, Art Director will review designers’ work while also conceptualizing and executing branded designs for websites, digital media, social media, video, email, presentations, sales collateral, events, and promotional materials. The role is highly creative, thinks conceptually and strategically, and is able to work effectively, both independently and as part of a team.
Key Responsibilities:
Guide creative direction for projects and campaigns
Work closely with VP Creative, Design Director and key stakeholders to develop the creative strategy and ensure high-quality output
Oversee the development and growth of designers, including managing workloads, reviewing work, and training
Help set and meet team goals
Conceptualize, design, present, and deliver artwork and campaign assets that meet strategic business objectives and brand guidelines
Collaborate with copywriters and designers to develop creative that wows stakeholders and clients
Ideate and design meaningful user experiences, ensuring that the visual design communicates the desired message and functions successfully for varying technical specifications
Develop effective ways of communicating a message across print, digital, video, and social media using a variety of methods such as color, type, illustration, photography, animation, and various print and layout techniques
Maintain proficient knowledge of our brands and products, as well as current trends in technologies and design practices across all media
Ensure quality of work throughout all phases of a given project
Juggle multiple projects while effectively managing timelines and expectations
Understand project workflow, digital file management, and backup systems
Minimum Requirements:
Bachelor's degree in graphic design, digital design, visual communications, graphic arts or related field
Minimum 3 years of experience leading a creative team
Minimum 8 years of experience in crafting and designing campaigns, email, videos, print marketing material, presentations, digital ads, websites, and social media assets, including responsive/mobile
Strong sense of strategic and conceptual thinking
Ability to lead and manage a team of designers
Adobe CC proficiency in Illustrator, lnDesign, Photoshop, After Effects, Acrobat Pro
Proficiency in HTML, HTML5 and CSS
Excellent problem solver
Detail-oriented with excellent leadership, self-motivation, organization, and communication skills
Must be good at collaborating across teams and departments in a remote working environment, where video calls are the norm
Must be committed to constantly improving one’s skills and staying current with industry trends and developments, as well as sharing this knowledge with others
Comfortable working in a fast-paced, high-volume environment
Working experience with Exact Target a plus
Familiarity with Asana project management system a plus
Preferred Qualifications:
A portfolio featuring conceptual work, digital executions, and social experiences
Beyond base salary, our comprehensive total rewards package includes:
- Remote work provides a…