Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.
We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
Manages the development, deployment, and maintenance of communications, educational content, and digital experiences supporting the Health Benefit Solutions product, including email marketing campaigns, web content, investment communications, client toolkits, training materials, and participant engagement initiatives. Leads content governance and operational execution by partnering across product, legal, tax, compliance, digital, and agency teams to deliver accurate, compliant, and engaging communications that enhance customer experiences, support business growth, and ensure content remains current across all communication channels and platforms.
Responsibilities:
Manages communications portfolio (emails, web content, flyers, training decks) including working with creative resources to update materials as needed and champion through the required review process.
Using Salesforce Marketing Cloud, core campaign email launches and performance reporting.
Manage Spanish translations for select materials coordinating with translation vendor
Direct mail liaison
Develops and/or executes strategic communication plans to drive business and team objectives
Demonstrates acumen in financial services and relevant line of business and/or staff support functions and leverages to influence business results through strategic communications activities
Leads the creation of consistent, engaging, and strategic messaging, including leader messaging, articles, interviews, and other written and visual pieces that reflect company tone and narrative
Delivers targeted and enterprise-wide communications for various channels, including email, written announcements, employee messaging, town halls, videos, and blog posts
Drives innovation and new ways of communicating across existing and new channels for external and internal audiences including mass/public, clients and customers, influencers and partners, regulators/elected officials, Board/Executive leadership, and employees
Required:
3 – 5 years marketing experience; knowledge of the creative through production process for print and digital assets
Team player who can work independently with minimal supervision and demonstrate initiative, ability to prioritize tasks, follow up as needed, and meet established SLA deadlines.
Capable of managing multiple tasks and working cross functionally with other departments
Highly organized and efficient with time and project management skills; detail oriented with strong…