Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for supporting marketing programs and initiatives, owning the delivery of primary components for medium to large products and processes. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, and may own or support marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include interacting with key business partners and leveraging expertise and technical acumen to define and deliver solutions for moderate business problems.
Team Summary:
The Consumer Field Marketing team develops and delivers local marketing strategies and programs that connect clients and prospects with our products, services, and local teams.
This role partners across marketing and field Lines of Business to support Financial Center Network Optimization, including the expansion and contraction of the physical Financial Center footprint. The role develops and delivers strategic local marketing plans that build awareness, engage clients and prospects, and support business objectives within each market.
Essential Functions and Responsibilities:
Manage marketing programs from strategy and planning through creative development, execution, and measurement, partnering with internal teams and agencies to ensure alignment with business priorities, client needs, brand standards, and program objectives.
Build strong relationships with field partners and effectively communicate marketing strategies, plans, timing, and program updates.
Measure and evaluate program performance and ROI to identify insights, best practices, and opportunities for optimization.
Leverage Voice of the Associate (VOA), Voice of the Customer (VOC), usability research, and other relevant insights to inform marketing strategies and program decisions.
Identify and implement opportunities to improve processes, program effectiveness, and execution.
Manage multiple initiatives and competing priorities in a dynamic environment.
Travel occasionally to support onsite marketing activities and collaborate with field partners.
Required Experience, Skills, and Education:
Bachelor’s degree or equivalent relevant experience.
3-5+ years of experience in marketing, channel management, product management, sales, or a related discipline.
Demonstrated experience developing and executing marketing programs or campaigns that support client engagement and…