At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead Sciences, Inc. is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. The company is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, and cancer. Gilead operates in more than 35 countries worldwide, with headquarters in Foster City, California.
At Gilead, The Associate Director, Digital Strategy will serve as a strategic digital partner and trusted advisor to US brand teams, translating business objectives and customer insights into connected digital strategies and experiences.
The role will focus on advanced data and audience strategy, omnichannel planning and orchestration, personalized customer journeys, and emerging digital capabilities. The Associate Director will partner closely with Brand Marketing and cross-functional teams to identify priority audiences, connect experiences across channels, and leverage data and technology to improve customer relevance and business impact.
Key Responsibilities
Partner with Brand teams to develop omnichannel digital strategies aligned with business objectives, customer needs, and brand priorities.
Develop advanced audience strategies using first- and third-party data, behavioral signals, segmentation, identity solutions, and emerging data sets to improve audience precision and activation.
Shape personalized customer journeys across media, web, CRM, email, field, and other digital touchpoints, connecting audience, content, channel, and timing decisions.
Lead strategic recommendations for omnichannel orchestration and personalization, including NBA/NBE, audience logic, business rules, and paid and owned channel coordination.
Identify opportunities to leverage emerging technologies and enterprise capabilities, including AI, digital health, media, CRM, web, and personalization solutions, to address Brand and customer needs.
Partner with agencies and Gilead capability teams to ensure digital execution remains connected to strategic objectives.
Use customer, market, and performance insights to identify opportunities to optimize, expand, and scale digital strategies and experiences.
Lead and support digital pilots and test-and-learn initiatives, establishing clear business objectives, customer use cases, and success criteria.
Bring forward digital best practices, external trends, and cross-brand learnings to strengthen Brand strategies and accelerate innovation.
Build strong partnerships across Marketing, Media, Analytics, CRM, Web, Digital Operations, IT, and other cross-functional stakeholders.
Basic Qualifications:
Bachelor's Degree and Ten Years’ Experience
OR
Masters' Degree and Eight Years’ Experience
Preferred Qualifications:
6+ years of relevant…