At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.
Gilead is seeking an Associate Director, HCP Non-Personal Promotion (NPP) Marketing to help support the launch of a groundbreaking HIV therapy, once-weekly oral regimen. Reporting to the Senior Director, HIV Treatment Marketing, this role will play an important part in developing and executing innovative, digitally driven strategies to engage healthcare professionals and support launch and post-launch objectives within the broader HIV treatment portfolio.
If you are passionate about making a difference, thrive in a dynamic environment, and want to help redefine what is possible in HIV treatment marketing, Gilead wants to meet you!
In this role, you will:
Develop and execute insight-driven HCP non-personal promotional strategies and tactics across relevant digital and omnichannel touchpoints.
Partner across the HCP promotional team and broader HIV portfolio to deliver coordinated and consistent customer experience.
Apply customers, channel, and performance insights to optimize engagement and strengthen business impact.
Role Overview & Responsibilities :
Contributes to the development of the HCP NPP strategy, launch planning, and omnichannel plan in partnership with the HCP promotional team, while balancing the needs of the broader HIV treatment portfolio.
Develops and executes HCP non-personal promotional initiatives across relevant channels, which may include websites, email, digital media, search, virtual programs, and other emerging customer engagement platforms.
Translates brand strategy, customer insights, and business objectives into clear channel and content requirements, ensuring alignment with the overall campaign and HCP promotional strategy.
Partners with Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory, and other key stakeholders to execute omnichannel capabilities.
Defines initiative objectives, key performance indicators, and measurement plans in partnership with analytics and agency teams; evaluates performance and recommends optimizations.
Leverages multiple data sources, including market research, advisory boards, field force input, channel analytics, and industry trends, to identify HCP needs and engagement opportunities.
Manages agency partners to deliver high-quality work on strategy, on time, and within budget.
Guides the…