At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.
We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come.
The Director, HIV Treatment Portfolio Integrated Marketing and Media Orchestration' is responsible for translating HIV Treatment portfolio strategy into coordinated, customer-centered activation across brands, audiences, and channels. The role leads integrated media planning and orchestration across the portfolio, aligning brand teams, agencies, and cross-functional partners around shared business priorities while maintaining clear brand-level ownership.
The role identifies portfolio opportunities, establishes business requirements and investment priorities, manages cross-brand dependencies and tradeoffs, and is accountable for driving portfolio adoption and measurable business outcomes. The Director partners closely with Digital Operations to leverage enterprise capabilities and expertise in media strategy, audience strategy, measurement, innovation, technology, agency governance, and scale. The role owns the portfolio business need, prioritization, activation, and outcomes, while Digital Operations enables the enterprise capabilities, governance, and implementation pathways required to deliver against those priorities.
Job Responsibilities
Portfolio Integrated Media Strategy & Planning
Lead portfolio-level media investment strategy and activation priorities across HCP and DTP audiences in support of HIV Treatment Business Unit priorities.
Translate portfolio strategy into clear business requirements, audience priorities, investment choices, and activation roadmaps across HCP and DTP audiences.
Partner with brand teams to identify opportunities for complementary execution, coordinated sequencing, shared capabilities, and reduced duplication.
Support annual planning and forecasting processes for media investments.
Provide recommendations on media channel strategy, investment allocation, and optimization opportunities.
Monitor media and customer engagement trends to inform portfolio optimization and planning.
Partner closely with Portfolio Customer Experience lead to ensure media plan and execution aligns to holistic cross-channel portfolio experience strategy
Portfolio Activation & Agency Orchestration
Ensure activation plans align with portfolio strategy, brand priorities, investment guardrails, and desired business outcomes.
Align brand teams and agency partners around portfolio audiences, sequencing,…