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Job Description
Reporting to the Executive Director, U.S. Treatment Public Affairs, the Director, Public Affairs, U.S. HIV Treatment Communications will serve as the Public Affairs launch lead on the U.S. HIV Treatment team. This high-impact, director-level role is responsible for leading the U.S. public affairs strategy and execution for the potential launch, shaping the external narrative around a potential new once-weekly oral HIV treatment option, and advancing above-brand communications that strengthen understanding of the evolving HIV treatment landscape.
The Director will serve as a core member of the cross-functional launch team and the Public Affairs lead for U.S. HIV Treatment launch communications, partnering across Public Affairs, Medical Affairs, Commercial, Market Access, Government Affairs, Legal, and Regulatory to deliver an integrated, compliant, and community-informed approach. The role will connect product launch communications with broader treatment-focused storytelling, the needs of people living with HIV, and Gilead’s leadership and long-term commitment in HIV.
Key Responsibilities
Strategy & Positioning
Lead development of a comprehensive U.S. public affairs strategy for potential product launches, aligned with enterprise priorities, the broader U.S. HIV Treatment strategy, and cross-functional launch plans.
Shape treatment-focused messaging and positioning, grounded in science, the needs of people living with HIV, and health equity considerations.
Partner with Medical Affairs and Clinical Development to ensure accurate, credible, and compliant translation of clinical data for external audiences.
Anticipate and address policy, access, and societal dynamics (e.g., stigma, disparities, treatment access and adoption) that may impact launch success.
Establish frameworks, narratives, and best practices that can be scaled across future HIV treatment and launch communications efforts.
Above-Brand HIV Treatment Leadership
Lead above-brand communications initiatives that strengthen understanding of the evolving HIV treatment landscape and reinforce Gilead’s broader leadership and long-term commitment in HIV.
Develop disease-state education and thought leadership that address unmet needs, treatment barriers, stigma, health equity, and the changing needs of people living with HIV, while maintaining clear separation from product-specific promotion.
Partner across Public Affairs, Medical Affairs, Government Affairs, Market Access, Community Engagement and Advocacy, and other functions to identify opportunities for coordinated above-brand storytelling and stakeholder engagement.
Ensure ISL/LEN launch communications connect with and contribute to the broader U.S. HIV Treatment narrative, portfolio priorities, and reputation strategy.
Launch Planning & Execution
Lead the end-to-end U.S. Public…