The Senior Marketing Specialist will be responsible for overseeing the firm’s events, campaigns, and digital marketing efforts while managing marketing systems, content, collateral, and branded materials. The role also partners with internal leaders, agencies, and vendors to maintain brand consistency, data accuracy, and timely performance reporting.
This role is based in GTM’s Wayne, PA headquarters on a hybrid schedule, blending in-office collaboration with the flexibility of remote work.
Responsibilities Manage GTM’s external events from planning through execution, including national trade shows, regional and client events, and webinars. Coordinate vendors, venues, materials, shipping, promotions, registration pages, and the firm’s event calendar.
Coordinate leadership speaking engagements and sponsorships, including logistics, presentation formatting, and scheduling on the firm’s event calendar
Create, test, and launch HubSpot email campaigns and landing pages while maintaining accurate lists, records, and campaign and event data
Maintain current inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and ensure employee bios and headshots remain complete and up to date firm-wide
Manage day-to-day WordPress website content, including service pages and event information, while supporting SEO efforts
Collaborate with the agency on content and social media by providing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency
Monitor event budgets and regularly report on event, campaign, and website performance, documenting insights to guide future efforts
Maintain the awards and recognition submission calendar and manage each submission from deadline tracking through follow-up
Manage the company apparel store and GTM-branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment
Qualifications A bachelor’s degree in marketing, communications, and/or related field
A minimum of 4 years of marketing experience, preferably in B2B or professional service
Proven experience planning and executing events; trade show experience is preferred
Hands-on experience with marketing platforms, including automation and CRM systems (HubSpot preferred), content management systems (WordPress or similar), design tools (Canva or similar; Adobe Creative Cloud a plus), project management tools (Asana or similar), and web analytics tools (Google Analytics and Search Console preferred but not required)
Advanced PowerPoint skills, including the ability to format and polish professional presentations, along with proficiency in the broader Microsoft Office suite
Excellent communication and proofreading skills
Ability to manage competing priorities in a fast-paced, deadline-driven environment while maintaining accuracy and attention to detail
Ability to travel up to 20%
Position Reports to: Director, Marketing
Position Supervises: None