About Goalhanger
Goalhanger is one of the UK's most exciting independent media companies, the team behind some of the world's most successful shows, including The Rest Is Politics, The Rest Is History, The Rest Is Football, The Rest Is Entertainment, and a fast-growing slate. We're a creative, fast-moving organisation with big ambitions and a brilliant team that makes them happen.
The Role
We’re looking for an analytical, commercially minded Head of Memberships Growth who combines strong creative judgement with a practical understanding of how to grow a membership business. You’ll help more people discover our membership offers, turn more listeners into paying members and give them compelling reasons to stay.
Working with the Memberships Director, you will help shape our growth-marketing approach and lead its delivery, taking responsibility for agreed acquisition, conversion and retention outcomes. This is a hands- on leadership role: you’ll lead and develop a junior team and, while that team grows, do as much of the work as you direct .
This role is full time and based 5 days per week in our office in Oval, London.
What you'll do Shape and deliver the growth plan: Shape membership growth goals and translate them into focused priorities. Understand how audience, proposition, acquisition channels, conversion and retention interact, and identify the opportunities and constraints that should shape the plan. Manage the allocated marketing budget, evaluate its return and contribute to the department P&L.
Improve conversion and user journeys: Lead the work to improve how our products and joining journeys turn traffic into paying members. Diagnose friction and test propositions, landing pages, membership messaging, offers and sign-up flows, working with design, product and technical colleagues to drive conversion and lifetime value.
Build distribution and acquisition programmes: Develop and test ways to reach relevant audiences and generate membership demand, including show and presenter promotion, cross- promotion, partnerships, referrals and paid activity. Identify which combinations of audience, message and channel bring in valuable members, and build on successful approaches. Work with the wider growth and editorial teams on podcast-discovery initiatives that also create opportunities for membership growth.
Lead creative campaigns: Turn audience insight into compelling propositions, campaign ideas, messaging, copy and briefs that respect each show’s voice. Plan campaigns around launches and key moments, guide creative development and use testing to improve effectiveness without weakening brand identity or audience trust.
Strengthen lifecycle marketing and retention: Develop member communications and journeys across onboarding, engagement, renewal, payment recovery and win-back, including email and SMS. Segment audiences by lifecycle stage and behaviour, and test which messages and interventions help them get value and stay. Understand why members cancel or are lost through failed payments, and work with relevant colleagues to address the causes.
Turn evidence into better decisions: Establish a prioritised programme of experiments with clear hypotheses, success measures and next steps. Work with data colleagues to strengthen tracking, understand member cohorts and judge incremental impact, recognising the limits of attribution and using results to stop, improve or scale activity.
Develop the team and deliver across Goalhanger : Develop junior colleagues, set clear priorities and standards, and review the quality of their work. Coordinate delivery with editorial, creative, product, technology, data colleagues and external partners, providing clear briefs and staying involved through implementation and evaluation.
Build better ways of working: Make recurring work, from creative briefing to performance reporting, more effective and repeatable. Use AI and automation to reduce…