Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.
We’re Looking For An: Associate Director, Digital Experience & Community
Location: Hybrid (Woodland Hills, CA)
What You’ll Be Doing: The Associate Director, Digital Experience & Community serves as the organic growth and storefront experience lead for the Women’s Health & Beauty business unit, owning top-of-funnel brand discovery, social strategy, sales-driven creator/influencer programs, and main e-commerce storefront user experience across our DTC brand portfolio. Reporting directly to the General Manager, this role is a performance-minded hybrid of strategy and execution—responsible for building vibrant brand communities, scaling ROI-focused influencer revenue streams across Instagram and TikTok, managing PDP/storefront conversion touchpoints, and ensuring organic customer interactions seamlessly convert into long-term brand equity and direct sales.
Sales-Driven Influencer & Creator Program
Build, structure, and scale ROI-focused influencer, ambassador, and affiliate marketing programs across Instagram, YouTube and TikTok that drive trackable direct revenue.
Implement performance-based payout models, unique promo codes, custom affiliate links, and commission structures.
Manage social commerce channels (TikTok Shop, Instagram/Facebook Shopping) and creator whitelisting/Spark Ads in close alignment with performance marketing.
Facilitate high-volume creator content capture surrounding major celebrity ambassador campaigns.
Route raw creator assets, reviews, and unboxings to Creative Team for direct-response paid ad editing.
Organic Social & Community Growth
Own channel strategy, content calendars, and distinct brand voices across Instagram, TikTok, YouTube, and Pinterest.
Direct and mentor Social Media Specialist on daily content publishing, trend hijacking, community moderation, and audience engagement.
Main Storefront Digital UX & Merchandising
Oversee main store UI/UX, product detail page (PDP) conversion enhancements, navigation flows, and cart drawer upsells.
Ensure organic social traffic, creator landing pages, and promo links integrate seamlessly with storefront promotional campaigns.
Cross-Functional Alignment
Partner closely with Growth Marketing to align creator campaigns with paid media pushes, CAC targets, and email/SMS promotional calendars.
Work alongside Brand Managers to ensure execution aligns with individual brand positioning, clinical claims, and product roadmaps.
Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
Proven track record of building and managing sales-generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify Collabs).
Familiarity with e-commerce storefronts, conversion rate optimization (CRO), and web analytics.
Balanced mindset: capable of setting high-level channel strategy and managing creator budgets while remaining hands-on with campaign execution and team management.
Strong cross-functional communicator comfortable working closely with Growth, Brand, and Video Production leadership.
Bachelor’s Degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
7-10 years of dedicated experience in digital marketing, social media strategy, community building, or e-commerce within a direct-to-consumer (DTC) environment.
Proven track record of building and managing sales-generating influencer and affiliate programs on Instagram and TikTok (e.g., via platforms like GRIN, LTK, Aspire, or Shopify…