Job Descriptions:
Campaign Planning & Execution
Support the planning and execution of multi-channel digital marketing campaigns across social media, paid media, website, WhatsApp, loyalty programmes, and other relevant digital channels.
Translate marketing briefs into clear execution plans, timelines, deliverables, and campaign trackers.
Review project plans covering campaign deliverables, timelines, KOL requirements, media activities, and budgets.
Ensure campaign execution is aligned with brand objectives, commercial priorities, and agreed KPIs.
Social Media & Content Management
Coordinate day-to-day social media activities across multiple brands, including content calendars, campaign content, and publishing schedules.
Review social media copy, articles (website content), and other digital communication materials to ensure accuracy, consistency, and alignment with brand guidelines.
Support copywriting and development of communication materials for digital campaigns.
Stay updated on digital and social media trends and identify relevant opportunities for the brands.
KOL & Influencer Management
Support end-to-end KOL and influencer campaigns, including KOL research and selection, briefing, coordination, content review, publishing schedule, and performance reporting.
Coordinate with agencies and KOL partners to ensure content and deliverables are completed according to agreed timelines and brand requirements.
Maintain structured KOL trackers and campaign documentation.
Paid Media Coordination
Coordinate, monitor, and evaluate agency-led paid media campaigns across Meta Ads, and TikTok Ads .
Review media plans, campaign objectives, targeting, budget allocation, and key performance indicators together with the Digital Marketing Executive and agency.
Monitor campaign performance and flag opportunities, issues, or budget variances for further optimization.
Develop a working understanding of key digital advertising metrics and use campaign data to support decision-making.
Agency & Vendor Management
Manage day-to-day communication and project coordination with external agencies, production partners and vendors.
Provide clear briefs, consolidate feedback from internal stakeholders, and monitor project timelines.
Ensure required assets and deliverables are completed accurately and on time.
Stakeholder Coordination
Work closely with Team Brand and internal teams including Chef, Sales, Commercial, Sourcing, and other relevant stakeholders to support marketing initiatives.
Maintain campaign calendars, project trackers, meeting follow-ups, and deliverable timelines.
Help bridge communication between internal stakeholders and external agencies to ensure efficient campaign execution.
Events & Industry Participation
Support digital marketing and communication requirements for roadshows, and exhibitions.
Coordinate invitations, promotional materials, digital communication, onsite branding requirements, and post-event communication.
Represent the marketing team during selected events when required.
Performance Tracking & Reporting
Monitor and consolidate digital marketing performance including social media metrics, paid media performance, website traffic, content performance, KOL results, and other campaign KPIs.
Prepare regular campaign reports with key findings, learnings, and potential areas for improvement.
Maintain organized campaign documentation, content calendars, budget trackers, and performance trackers.
WhatsApp & Owned Digital Channels
Support the management of WhatsApp and other owned communication channels.
Coordinate informational broadcasts, campaign messages, product updates, and other relevant communications.
Ensure messages follow brand guidelines and communication objectives.
Job Requirements:
Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field.
Minimum 1–2 years of full-time professional experience in Digital Marketing, Social Media, Marketing Communications, or a related field. This…