GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:
We are seeking a dynamic, experienced HCP Marketing Director to play a key role in promoting GoodRx’s products and services to healthcare professionals. This role is critical in shaping our go-to-market strategy for our healthcare professional audiences, ensuring our solutions resonate with their needs to foster strong relationships that drive business growth.
The ideal candidate will be a solution-focused, action-oriented team player with a deep understanding of digital health technologies, clinical workflows and audience-centric marketing strategies. They will work cross-functionally with sales, product, channel leads and data teams to drive strategy and align engagement efforts with business objectives.
Key Responsibilities:
Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans.
Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals.
Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention
Translate complex product and data capabilities into compelling value propositions for a clinical audience.
Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns.
Oversee the execution of marketing campaigns, partnering closely with creative and channel leads to ensure compelling collateral development and outreach.
Define KPIs and measure the impact of efforts, continuously refining strategies based on data-driven insights.
Establish strong partnerships with relevant stakeholders, including product, sales, analytics, to ensure alignment on strategy, KPIs and timelines.
Manage the assigned budget—or recommend investment and resource allocation, if spending authority sits elsewhere.
Serve as the principal advisor to senior leaders on healthcare professional marketing strategy, translating insights and market developments into recommendations for future products.
This is a hands-on role that is ideal for an individual who can move seamlessly between strategy development and execution to deliver measurable results in a fast-paced environment.
Education & Experience:
Education: Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of experience. A Master’s degree (MBA, MPH, or related healthcare field) is preferred.
Experience: 15+ years of experience in healthcare product marketing, clinical marketing or engagement strategy, with progressively increasing ownership of complex, cross-functional programs.
Required Skills & Competencies:
Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals.
Deep understanding of the clinical landscape, provider audiences and healthcare marketing best practices
Exceptional communication skills with the ability to craft compelling narratives for clinical audiences.
Experience working cross-functionally with product, sales, and data teams to drive business growth.
Data-driven mindset with the ability to measure engagement effectiveness and adjust marketing strategies accordingly.
Experience managing small teams and fostering a collaborative, results-driven…